Posts tagged ‘Optimy’

May 30, 2018

Download FREE Insights about Women in Philanthropy

Women aren’t just important to philanthropy, they’re increasingly important. Let’s look at just some of the insights provided by Optimy in a new whitepaper, Women in Philanthropy.

Women are enthusiastic donors. Consider some of these statistics:

  • 64% of donations are made by women
  • 63% of donations on Giving Tuesday were made by women
  • 3.5% is the average amount of their wealth that women donate while for men it is 1.5%

While men contribute generously to nonprofit organizations, women are building and acquiring greater levels of wealth that will allow them to be larger donors. Here are just a few facts to contemplate:

  • 57% increase in female-owned firms
  • 45% of American millionaires are now women
  • 2/3 of the total American wealth will be controlled by women in 2030

Beyond traditional individual giving, women are also playing a greater role in philanthropy because of the growth in Giving Circles:

  • 46.1% of Giving Circles were launched since 2010
  • Of the 706 Giving Circles reviewed, women lead 640

When it comes to foundation giving, women have more power than ever before:

  • In 1974, 15% of foundation staff were women
  • In 2015, 77% of foundation professional staff were women

For more insights from Optimy about the role of women in philanthropy and a look at what motivates female donors, download the FREE report by clicking here.

When it comes to planned giving, there are also significant gender differences. I pointed out some of them in my post “Men v. Women: Who are the Best Planned Giving Prospects?” and in my book Donor-Centered Planned Gift Marketing where I cited a Fidelity Charitable Gift Fund study:

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