Posts tagged ‘nonprofit’

August 27, 2015

Is the Facebook “Donate Now” Button: Dumb or Helpful?

Facebook has unveiled a new option that could benefit the nonprofit sector:

We are excited to introduce a new ‘Donate Now’ call-to-action option on both link ads and Pages. Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”

Many in the media were quick to applaud the move by Facebook:

“This is definitely a valuable tool for nonprofits…” — TechCrunch

“This new Facebook feature is hard not to like.” — Huffpost Impact

“…nonprofits won’t be complaining now that they have easier access to a billion and a half potential donors.” — Mashable

“Charities welcome Facebook decision to let them use ‘donate now’ buttons.” — Third Sector

However, not everyone greeted the announcement with great enthusiasm.

Steven Shattuck, Vice President of Marketing at Bloomerang, outlined his issues with this new feature in his post “The Facebook Page Donate Now Button Is Dumb and I Hate It”:

In my mind, this button is problematic for two reasons: 1) This is an obvious ploy by Facebook to get you to buy ads … 2) There is no organic path to the donate button that makes any logical sense or has any basis in reality…. I don’t buy it. It’s the equivalent of a coffee shop putting their tip jar outside and around the corner.”

Non-Profits on FacebookHere is how Facebook designed the “Donate Now” button to work. A nonprofit organization can put the button on its Facebook page and in its ads. People who click on the button will first see a Facebook disclaimer box and then be taken to the organization’s own donation page.

Shattuck writes, “So should you set up the button? Probably. There’s really no downside per se and the whole process takes less than a minute.”

While there might not be a downside to the “Donate Now” button on Facebook, is there an upside as some have suggested or is Shattuck right to think the button is “dumb”?

August 20, 2015

Fundraising and Marketing Does Not Have to be Hard or Costly

Marketing and fundraising for a nonprofit organization can be time consuming and expensive. But, it does not always have to be.

One way to market and raise money for your organization with little effort and no cost is to include a simple tagline in your email signature. The tagline can promote a program, event, general fundraising, or even planned giving.

email symbol on row of colourful envelopesRecently, one of my readers contacted me looking for email tagline tips and examples. Because I take topic requests, I’m devoting this post to the subject of taglines. If you have a subject you’d like me to address, just let me know with a comment below.

Before I get to email signature taglines, I want to quickly make a point about email signatures, in general: You should always use one. An email signature, with your name and full contact information, will make it easier for people to communicate with you and, if they are so moved, to give you money. So, use an email signature block in new and reply emails. If you want tips on constructing an email signature, checkout my post: “Remove Obstacles to Giving!”

An email tagline should come immediately after your email signature block. There are six factors that will make your micro-message standout:

1.  Actually use a tagline. As Woody Allen said, “80 percent of success is showing up.” If you want a successful email tagline, you have to use an email tagline. Even a mediocre tagline will be better than having none.

2.  Speak to Your Audience. Before you can speak to your audience, you need to know your audience. In the case of orchestra supporters, many like to see themselves as true patrons of the arts. Therefore, using a term such as “musical legacy” might resonate. For other types of nonprofit organizations, however, the term “legacy” might be off-putting. So, be sure to know your audience before crafting your message.

3.  Keep it pithy. An email tagline should be no more than 10 words in length. The fewer words you can use to get your point across, the better.

August 17, 2015

Urgent Alert: Immediate Action Needed to Defend Nonprofits

There is an alarming issue you need to be aware of.

While I do not use this blogsite to engage in partisan politics, that does not mean that I avoid politics and government relations altogether. I consider myself a bi-partisan, vigorous defender of the nonprofit sector.

CA State House by David Grant via Flickr

California State House

Over the years, I’ve worked with both Democrats and Republicans in my capacity as Chairman of the Association of Fundraising Professionals Political Action Committee, Chairman of the AFP Greater Philadelphia Chapter Government Relations Committee, and a member of the AFP US Government Relations Committee. I’ve even represented AFP in testimony before the Federal Trade Commission.

As a passionate defender to the nonprofit sector and a cheerleader for voluntary philanthropy, I took notice of a recent post on The Agitator blog. Fundraising legend Roger Craver sounded an alert and issued a call to action over a dangerous move by the California Attorney General.

Never before have I reprinted a blog post. However, this issue is so important that, with Roger’s permission, I am sharing his post with you now:

 

If you’re willing to turn over the list of your top donors to the government then you need read no further.

However, if you’re not sure, or you’re absolutely certain you’d be unwilling to give up the donor list, then take this post to your CEO and General Counsel. Immediately.

Why? Because right now the Attorney General of California is set on requiring that any nonprofit seeking a license to solicit funds in the nation’s largest state first turn over their lists of top donors that are filed with the IRS on a supposedly “confidential” schedule of your tax return.

This dangerous and unconstitutional power grab in the name of ‘fundraising regulation’ and ‘consumer protection’ must be stopped.

And it’s up to all of us—nonprofits and the companies that serve them to stand up now and take action.

Whether or not your organization or one you serve solicits funds in California the battle ahead will affect the freedom of speech and privacy rights of every nonprofit in the U.S. and their donors.

In a moment I’ll outline the steps you can take immediately to head off this threat. But first some background.

A year ago this week The Agitator warned about a sinister move by the Oklahoma Attorney General and his special interest contributors to silence the Humane Society of United States (HSUS) using that state’s fundraising regulations.

HSUS has boldly and, so far, successfully fought back.

As I pointed out last August there have been relatively few occasions in modern history where politicians have blatantly sought to use the power of their office to silence nonprofits that opposed them or whose views and ideology they disagreed with.

At the end of the day, Americans and the U.S. Supreme Court have shown little tolerance for political zealots and bullies who abuse U.S. Constitution’s guarantees of free speech and due process.

NOW …The Intimidators At It Again. And We Must Make Sure They Lose. Again.

August 14, 2015

Easy Ways to Cultivate Your Donors and Raise More Money

Steven Shattuck recently interviewed me about one of my favorite topics for Bloomerang TV: Donor Cultivation.

Many nonprofit organizations see caring cultivation and solid stewardship as luxuries rather than essential components of the fundraising process. That’s one reason for low donor retention rates, 23 percent for first-time donors and 43 percent overall.

Well, I’m here to tell you that if you simply ask for donations with little or no attention given to cultivation and stewardship, you’re nothing more than a professional beggar. Development professionals recognize that fundraising does not begin and end with an appeal. Development professionals know the importance of cultivation and stewardship.

During my interview, I share a number of easy to implement, low-cost ideas for cultivating and stewarding your prospects and donors. One of the things I talk about is the value of pleasantly surprising people; I even share a couple of examples. You can read the full interview transcript of “Sneaky Ways to Cultivate Donors” by clicking here. You can watch the full 17 minute video below:

For more tips about cultivating your planned giving prospects and donors, read my article “Effectively Cultivating Prospects at Little or No Cost” which appeared in Advancing Philanthropy, the magazine of the Association of Fundraising Professionals. For additional tips and great examples for educating, cultivating, and stewarding planned giving prospects and donors, checkout my book Donor-Centered Planned Gift Marketing.

August 12, 2015

23 Sources for Powerful #Fundraising Tips that Will Get Results

Most fundraising professionals want to achieve better results. Unfortunately, finding the insights and tips that will help you enhance your development efforts is challenging. So many information resources exist. However, which sources are the best?

Last week, I reported that Fundlio created a valuable resource list: “20 Fundraising Blogs Every Nonprofit Organization Leader Should Be Reading Now.” I’m honored to have my blogsite included on the list.

Now, I’m honored to report that my blog has been included on yet another list of must-read sites. Chris Baylis of The Sponsorship Collective has written: “23 Fundraising Websites and Blogs Every Fundraiser Should Read.”

Information Hydrant by Will Lion via FlickrTo compile the list, Baylis says, “My preference is for blogs that provide good content, comic relief and tips and tricks that I can implement right away.”

Baylis has done fundraising professionals a great service by putting the list together. While his list is not exhaustive, as he himself admits, it is certainly another great place to start if you’re looking for wisdom in the vast sea of information on the Internet. I encourage you to checkout the list and visit some of the blogs with which you might not yet be familiar.

August 10, 2015

Special Report: Hillary Clinton Wants to Limit Charitable Deduction, Could Cost Charities Billions

[Publisher’s Note: “Special Reports” are posted from time-to-time as a benefit for subscribers and frequent visitors to this blog. “Special Reports” are not widely promoted. To be notified of all new posts, including “Special Reports,” please take a moment to subscribe in the right-hand column. New subscribers will also receive a free e-book from researcher Dr. Russell James.]

 

Hillary Clinton, the current frontrunner for the Democratic Party nomination for President of the USA, put forward a plan that could cost the nonprofit sector billions of dollars in voluntary donations.

Hillary Clinton

Hillary Clinton

Like President Barack Obama, Clinton announced that she would seek to impose a cap on tax deductions, including the deduction for charitable giving.

On the campaign trail, Clinton proposed the “new college compact.” At a town hall meeting in New Hampshire on Monday, August 10, Clinton announced a plan to reduce the cost of four-year public schools, make two-year community colleges tuition-free, and cut student loan interest rates.

To pay for the $350 billion plan, Clinton would seek to impose the same 28 percent cap on itemized deductions that we have seen in Obama’s proposed budgets. Charitable deductions are not exempt from this plan. Currently, taxpayers may claim up to a 35 percent charitable deduction.

When Obama proposed a similar tax policy, the Charitable Giving Coalition issued the following statement:

Any caps or limits on charitable giving will have a devastating impact on charities and nonprofits. If donors have less incentive to give to charities — donations will decline, impeding the important work nonprofits do for the millions of Americans who rely on them. For example, up to $5.6 billion in charitable giving would be lost each year if the President’s proposal to cut the charitable deduction were enacted.”

Like the Obama plan, the Clinton proposal would also negatively affect charitable giving. Nevertheless, “Clinton aides believe their plan will help build enthusiasm for her candidacy with younger voters,” according to an Associated Press report.

The cynical effort of the Clinton campaign to buy the youth vote reminds me of two quotes from Alexis de Tocqueville, the 19th century philosopher and historian:

August 4, 2015

20 Fundraising Blogsites that Will Help You Get Results

I must admit that I don’t usually have much interest in “Best of…” or “Top…” lists. However, if I’ve had direct experience with the people or organizations on the list or if I find myself included, I’ll take notice.

fundraising-blogsThat was recently the case when I read “20 Fundraising Blogs Every Nonprofit Organization Leader Should Be Reading Now,”  an article written by Fundlio, a company offering custom mobile giving apps for nonprofit organizations and churches.

On the list, I found a number of blogsites I regularly visit and respect. And I was honored to find my own site among the top 20 blogs mentioned. While there are some first-rate blogs that did not make it on to the list, Fundlio has done fundraising professionals a great service by compiling the list.

July 29, 2015

Update: Spelman College Returns Gift from Bill Cosby

Seven months ago, I first reported that Spelman College announced the suspension of an endowed professorship in humanities that was funded by Bill and Camille Cosby. At that time, I called on the College to either renegotiate the gift or return it to the Cosby family.

Post No Bills by Jon Mannion via FlickrOn July 26, 2015, the College revealed its decision to terminate The William and Camille Olivia Hanks Cosby Endowed Professorship and to return the donation to the Clara Elizabeth Jackson Carter Foundation, established by Camille Cosby.

Last December, Spelman issued this one-paragraph statement:

December 14, 2014 — The William and Camille Olivia Hanks Cosby Endowed Professorship was established to bring positive attention and accomplished visiting scholars to Spelman College in order to enhance our intellectual, cultural and creative life; however, the current context prevents us from continuing to meet these objectives fully. Consequently, we will suspend the program until such time that the original goals can again be met.”

Amid mounting accusations of sexual assault involving Bill Cosby, the College decided to terminate the endowed professorship. As of this publication date, Cosby has not been charged with any related crime.

As I stated in my December post, nonprofit organizations are ethically required to use a donor’s contribution in the way in which the donor intended. The applicable portions of the Donor Bill of Rights “declares that all donors have these rights”:

IV. To be assured their gifts will be used for the purposes for which they were given….

V. To receive appropriate acknowledgement and recognition….

VI. To be assured that information about their donations is handled with respect and with confidentiality to the extent provided by law.”

The relevant passages from the Association of Fundraising Professionals Code of Ethical Principles state:

14. Members shall take care to ensure that contributions are used in accordance with donors’ intentions….

16. Members shall obtain explicit consent by donors before altering the conditions of financial transactions.”

By returning the gift after deciding not to use it for the intended purpose, the College acted ethically. However, a number of other ethical questions remain unanswered:

July 24, 2015

Soccer Star’s 3 Tips will Make You a Champion Fundraiser

As fundraising professionals, we strive to be the most effective we can be. But, what does it take to be better than a good fundraiser? What does it take to be a champion fundraising professional?

To become a champion, it’s wise to seek the advice of champions. Recently, soccer star Carli Lloyd shared three fundamental tips for success with young athletes. Her advice is just as meaningful for fundraisers.

Soccer Ball by Tasayu Tasnaphun via FlickrBefore I share Lloyd’s tips with you, let me highlight why I think it’s worth paying attention to what she has to say. (I also want to point out, for my international readers, that “soccer” is how Americans refer to what you call “football.”

Carli Lloyd is a soccer superstar. She was a member of the US national women’s soccer team that won the 2015 FIFA Women’s World Cup Championship. In the final FIFA game, Lloyd scored three goals leading Team USA to a 5 – 2 victory over Japan. In addition, Lloyd is a two-time Olympic gold medalist who scored the winning goals in the finals of both the 2008 and 2012 Summer Olympic Games.

Lloyd knows what it takes to win. And she recently shared her knowledge with 200 young athletes at the Universal Soccer Academy in Lumberton, NJ where she had trained for a dozen years. Lloyd has taught young girls at the camp on eight occasions.

Here are three of her key tips:

1. “Practice.” Since Lloyd is an Olympic and World Cup champion, you might think she no longer needs to practice hard. After all, she’s already at the top of her game. Well, to get and stay at the top, Lloyd still practices between two and six hours a day to learn new techniques and hone her skills.

Just as there’s no such thing as a natural-born soccer player, there’s no such thing as a natural-born fundraiser. You have to learn the necessary skills, gain experience, and practice what you’ve learned.

Reading professional books, publications, and blogs; participating in webinars, workshops, and conferences; and working with a mentor are just some of the ways fundraisers can build their skills. Writing appeal letters or proposals and having them critiqued by a senior professional is one way to hone your skills. Role-playing a major donor visit is also a great way to enhance your skills before sitting down with an important prospect.

The key to being a champion is to always seek new knowledge and practice your skills no matter how good you are already. You can always improve.

July 23, 2015

IRA Rollover Poised to Make a Comeback

I have some good news.

The US Congress has begun the process to revive the Charitable IRA Rollover which expired at the end of 2014. Now, it’s time for you to take action.

On Tuesday, July 21, 2015, the Senate Finance Committee approved a number of tax extender provisions including the IRA Rollover. While the Committee considered making the IRA Rollover provision permanent, it ultimately settled on a two-year extension.

US CapitolFinance Committee Chairman Orrin Hatch (R-UT) said, “This markup [of the bill] will give the Committee a timely opportunity to act on extending a number of expired provisions in the tax code that help families, individuals and small businesses. This is the first time in 20 years where a new Congress has started with extenders legislation having already expired, and given that these provisions are meant to be incentives, we need to advance a package as soon as possible.”

Ranking Committee Member Ron Wyden (D-OR) said, “The tax code should work for, not against, Americans. We need to extend these tax provisions now in order to provide greater certainty and predictability for middle class families and businesses alike. However, as we look beyond next week, it’s critical we all recognize and take action to end this stop and go approach to tax policy through extenders.”

The House of Representatives has yet to take action though Rep. Paul Ryan (R-WI), Chairman of the Ways and Means Committee, remains interested in legislation that would make the IRA Rollover permanent. However, ultimately, the House might bring its thinking into alignment with the Senate Finance Committee. The House is expected to take up the issue as early as September.

When Democrats controlled the Congress, the IRA Rollover extensions were done a year at a time and often very late in the year. This made it challenging for both donors and nonprofit organizations to plan and to take full advantage of the provision.

With Republicans in full control of Congress, the House and Senate are considering the IRA Rollover provision earlier in the year and are considering a longer extension term. These are both good things for donors and charities.

It remains to be seen when final action will be taken and what that action will look like. It’s also unclear whether the Obama Administration will support the measure.

The Charitable Giving Coalition has long advocated for the IRA Rollover and other provisions that provide incentives for charitable giving. In addition to encouraging Congress to take action, the Coalition has sent the following letter to all Presidential candidates:

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