Women aren’t just important to philanthropy, they’re increasingly important. Let’s look at just some of the insights provided by Optimy in a new whitepaper, Women in Philanthropy.
Women are enthusiastic donors. Consider some of these statistics:
- 64% of donations are made by women
- 63% of donations on Giving Tuesday were made by women
- 3.5% is the average amount of their wealth that women donate while for men it is 1.5%
While men contribute generously to nonprofit organizations, women are building and acquiring greater levels of wealth that will allow them to be larger donors. Here are just a few facts to contemplate:
- 57% increase in female-owned firms
- 45% of American millionaires are now women
- 2/3 of the total American wealth will be controlled by women in 2030
Beyond traditional individual giving, women are also playing a greater role in philanthropy because of the growth in Giving Circles:
- 46.1% of Giving Circles were launched since 2010
- Of the 706 Giving Circles reviewed, women lead 640
When it comes to foundation giving, women have more power than ever before:
- In 1974, 15% of foundation staff were women
- In 2015, 77% of foundation professional staff were women
For more insights from Optimy about the role of women in philanthropy and a look at what motivates female donors, download the FREE report by clicking here.
When it comes to planned giving, there are also significant gender differences. I pointed out some of them in my post “Men v. Women: Who are the Best Planned Giving Prospects?” and in my book Donor-Centered Planned Gift Marketing where I cited a Fidelity Charitable Gift Fund study:
