Would you like to be a better writer?
Would you like to be a more effective public speaker?
Would you like to engage donors in conversations that are more meaningful?
I have some good news for you. Being a more successful communicator is easier than you think. Here is just one simple thing you can do immediately:
Stop using the word “very.”
A few weeks ago, Greta Vaitkeviciute, Advertising Manager at Altechna, shared the following terrific graphic on LinkedIn:
Reviewing the graphic reminded me of a conversation I had with my editor when I was writing my book, Donor-Centered Planned Gift Marketing.
I confess that I was a frequent user of the word very. My editor called me on my lazy writing habit, and pointed out that very is a modifier that does not truly enhance the text. She went on to strike virtually all uses of the word from my draft manuscript. With some effort, I began to make the necessary edits. Soon, dropping very became second nature, much to the relief of my editor. I still included very in my book a number of times for tone and style. However, I used the modifier far less than I would have otherwise. As a result, my writing was much stronger, and I was able to communicate more effectively with my readers.