Posts tagged ‘Third Sector’

August 27, 2015

Is the Facebook “Donate Now” Button: Dumb or Helpful?

Facebook has unveiled a new option that could benefit the nonprofit sector:

We are excited to introduce a new ‘Donate Now’ call-to-action option on both link ads and Pages. Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”

Many in the media were quick to applaud the move by Facebook:

“This is definitely a valuable tool for nonprofits…” — TechCrunch

“This new Facebook feature is hard not to like.” — Huffpost Impact

“…nonprofits won’t be complaining now that they have easier access to a billion and a half potential donors.” — Mashable

“Charities welcome Facebook decision to let them use ‘donate now’ buttons.” — Third Sector

However, not everyone greeted the announcement with great enthusiasm.

Steven Shattuck, Vice President of Marketing at Bloomerang, outlined his issues with this new feature in his post “The Facebook Page Donate Now Button Is Dumb and I Hate It”:

In my mind, this button is problematic for two reasons: 1) This is an obvious ploy by Facebook to get you to buy ads … 2) There is no organic path to the donate button that makes any logical sense or has any basis in reality…. I don’t buy it. It’s the equivalent of a coffee shop putting their tip jar outside and around the corner.”

Non-Profits on FacebookHere is how Facebook designed the “Donate Now” button to work. A nonprofit organization can put the button on its Facebook page and in its ads. People who click on the button will first see a Facebook disclaimer box and then be taken to the organization’s own donation page.

Shattuck writes, “So should you set up the button? Probably. There’s really no downside per se and the whole process takes less than a minute.”

While there might not be a downside to the “Donate Now” button on Facebook, is there an upside as some have suggested or is Shattuck right to think the button is “dumb”?

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May 11, 2012

Survey Sounds Alarm Bell for Nonprofit Sector

Over 91 percent of businesses believe they are equally or better equipped than nonprofit organizations to deliver social change, according to a recent survey reported on by Chloe Stothart of Third Sector Online.

That means just nine percent of respondents thought it was somewhat more or much more effective for businesses to donate to charity to achieve social change!

What makes these statistics even more shocking is that all of the 142 survey respondents were businesses with a Corporate Social Responsibility budget. Imagine what the statistics might look like if a more representative sample of the business community were surveyed.

While the survey was conducted in the United Kingdom by YouGovStone for the Social Investment Consultancy, it should strike fear into the hearts of all nonprofit organizations worldwide.

In the United States, corporate giving in 2010 totaled $15.29 billion, five percent of all giving, according to Giving USA 2011. While a comparatively small slice of the overall giving pie, corporate giving is nevertheless significant. And, for some nonprofit organizations, corporate giving plays an even greater role.

Here’s why the nonprofit sector should be alarmed by the survey findings:

 

  • There’s no such thing as “corporate philanthropy.” For a detailed explanation of what I mean by this, read my blog post on the subject. In short, corporations exist to enhance shareholder value, not to engage in purely philanthropic activities. That doesn’t mean businesses don’t give away money. It just means that when a business does give money, it is looking to enhance the company’s value for its shareholders. So, when businesses talk about engaging in efforts for “social change,” they are talking about efforts that will benefit the business and not necessarily society in general. Also, the business community may be overestimating its ability to facilitate social change while underestimating the ability of the charity sector.

 

  • The survey results reveal an underlying mistrust of the nonprofit sector. The business community seems to have the attitude, “If you want something done right, do it yourself.” As long as this lack of confidence in the nonprofit sector exists, we can expect corporate giving will not realize its full potential. All donors, whether corporate, individual or foundation, want to know that their funds will be wisely and efficiently used.

 

Jake Hayman, chief executive of the Social Investment Consultancy, believes the survey is reflective of the attitudes held by the broader corporate community. He said that businesses were becoming far more interested in doing good through their own efforts rather than by donating to charity. Hayman says,

There’s been an evolution from wanting to sponsor or outsource the good you do to wanting to run it yourself based on your strengths”

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