Posts tagged ‘The Whiny Donor’

October 23, 2018

Do You Want to Avoid Being a Fundraising Horror Story?

With Halloween just days away, horror is in the air. You can watch any number of classic or recent horror films on your television, or other electronic device. You can also go to your local movie theater to see the latest scary movie.

However, if you want to avoid being a horror story yourself, I have some important advice for you borne out of my wife’s recent donor experience with Cedars-Sinai Medical Center. Allow me to tell you the frightening tale, and share what you can learn from it.

My wife regularly reads a blog written by a nutritionist who is focused on a particular health condition. Not long ago, the blogger published a post about the research being conducted at Cedars-Sinai for this particular health issue. The post contained a link for readers interested in donating to the research project.

My wife clicked the link and was taken to the appropriate donation page on the Cedar-Sinai website.

Here’s where things start to get a bit scary.

It’s a good thing that the blogger provided the link, because the Medical Center’s homepage does not contain a link to its donation page at the top of its homepage. To find it, you need to take the time to search for it; if you go looking, it’s at the very bottom of the page.

The other disturbing part of the organization’s website is that, when making a donation, you must select a Title from a drop-down menu. The options are Cantor, Dr., Father, Mr., Mrs., Ms., Pastor, Rabbi, and Reverend. Notice any missing options? Well, they are missing others such as Honorable, military ranks, and other religious titles. They are also missing Mx., the preferred Title of many transgender and non-binary people. Sadly, there’s no way to write-in one’s own preferred Title. Furthermore, this is a required field. In other words, a transgender person who prefers the Mx. Title is compelled to choose between the wrong Title or simply not donating online to Cedars-Sinai. That’s the very opposite of rolling out the welcome mat.

Because my wife was provided the appropriate link and prefers either the Mrs. or Ms. Title, she was able to make an online donation. When doing so, she restricted her gift to the particular research project mentioned by the blogger. She also included a note in the comment field alerting the Medical Center that this would be a one-time gift.

Now, the fundraising horror really began for my wife.

Despite having clearly indicated that the gift was a special, one-time event, Cedars-Sinai insisted on sending a number of appeals to her. Making matters worse, none of those appeals had anything to do with the health issue that my wife contributed to. The institutional magazine that was sent to her contained no information about the health issue of interest. She never received any information from Cedars-Sinai about the research project.

My wife contacted Cedars-Sinai to once again inform them that her donation was a one-time event. She requested that Cedars-Sinai remove her from its mailing list. Weeks later, she still receives mail from them. A lot of mail. All of it unwanted, none of it relevant to the initial restricted gift. With more of her donation wasted with each mailing, my wife’s level of frustration and annoyance continues to increase.

Are you writing a horror story for your donors? Don’t.

Here are three things you can learn from the Cedars-Sinai fundraising horror story:

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July 6, 2018

One of the Most Important Questions You Should Ask

Two recent mainstream news items, and one tweet about a charity, remind me of a powerful lesson I once learned from my father-in-law, Malcolm Rosenfeld. He taught me to ask myself the following important question before opening my mouth or taking action:

What is my objective?”

Now, before I illustrate the value of that question by reflecting on some news stories, I must warn you that the following examples include vulgar language. If you want to bypass the examples, you can skip down to the next boldfaced sentence several paragraphs below.

At The 72nd Annual Tony Awards (2018), actor Robert De Niro walked out on the stage after being introduced. He then said, “I’m gonna say one thing. Fuck Trump. It’s no longer ‘Down with Trump.’ It’s ‘Fuck Trump.’”

What was De Niro’s objective? If he wanted the approval and praise of the Tony audience, he succeeded when his remarks received a standing ovation. However, if he wanted to convince some Trump supporters or independent voters to support the political positions of the Democratic Party rather than President Donald Trump, I doubt he moved anyone. To the contrary; he may have actually strengthened their resolve.

Comedian Michelle Wolf voiced her displeasure with Ivanka Trump in a recent episode of Wolf’s Netflix series The Break. She said, “If you see Ivanka on the street, first call her Tiffany. This will devastate her. Then talk to her in terms she’ll understand. Say, ‘Ivanka, you’re like vaginal mesh. You were supposed to support women but now you have blood all over you and you’re the center of a thousand lawsuits.’”

What was Wolf’s objective? If she wanted to solidify her base of liberal viewers, I suspect she might have succeeded. With the publicity she received for her comment, she may have even attracted some new viewers who share her liberal views. However, if she wants to use her humor to change the political policies of the Trump Administration or to drive independent voters to support Democratic Party candidates and positions, she probably failed.

Whether you’re pro-Trump or anti-Trump is not the issue. What the two examples above demonstrate is the importance of defining objectives. If De Niro and Wolf wanted to diminish Trump’s political support – and I recognize that might not have been their objective — they flopped even as their fans cheered and laughed.

Let me explain. In 2016, I participated in a focus group involving independent voters. It was clear that personal attacks on Trump led many participants to be more likely to support him. By contrast, discussion of specific issues led people to thoughtfully consider which candidate better aligned with their own thinking. Based on my experience with the focus group, I wasn’t surprised when I looked at recent poll numbers.

Despite recent harsh comments by De Niro, Wolf, and countless others in recent weeks, the RealClear Politics polling average shows that Trump’s disapproval rating continues to oscillate just above 50 percent, where it has been consistently since March 15, 2017.

While celebrities leave me wondering about their objectives, many nonprofit organizations also have me scratching my head. I recently read one puzzling example from The Whiny Donor (self-named) on Twitter:

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