Posts tagged ‘thankfulness’

December 5, 2019

With #GivingTuesday Behind Us Here’s What You Need to be Thinking About

Ahhhhh! Once again, it’s safe for us to open our mailboxes and email inboxes. The same is true for charity donors. Giving Tuesday 2019 is behind us.

Now what?

Well, over Thanksgiving weekend, I sent out a cartoon via Twitter that got me thinking. It also caused a reader and friend to suggest I blog about it. So, here it is, the cartoon and my post about what the cartoon suggests for us in our post-Giving-Tuesday professional lives.

In the cartoon, the child at the Thanksgiving table asks, “Why aren’t we this thankful every day?” It’s a great question for us to ask both our personal and professional selves.

As a fundraising professional, you should adopt a thankfulness, or gratitude, mindset. You’ll be happier and healthier as will the people around you. Let’s be thankful every day. Allow me illustrate what I mean.

How do you feel when you receive a phone call from a donor while you’re busy writing your next direct-mail appeal or preparing your development report for an upcoming board meeting? Are you annoyed that the donor has interrupted you with a silly question that she could have answered for herself by visiting your organization’s website? Or, are you grateful for the donor’s support and happy to provide direct service to her in a personal conversation that you didn’t even have to initiate?

That’s just one example. But, I think you understand my point.

When you and your organization truly appreciate your supporters, you’ll look for ways to thank them, show them gratitude, and engage them in meaningful ways as part of your normal routine. This is essential for all of the folks who support your organization; it’s especially true for the new donors you acquired on Giving Tuesday. If you want to retain more donors, upgrade the support of more donors, and receive more major and planned gifts, you need to show contributors the appreciation they deserve.

Henri Frederic Amiel, the 19th century philosopher and poet, once said:

Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.”

As a thankful fundraising professional, you will:

  • Provide a thank-you message to every donor.
  • Send a thank-you letter immediately, within days of receiving a gift.
  • Show supporters you care about them, not just their money.
  • Ensure that your communications are meaningful for your supporters.

As a general rule, you’ll want to look for ways to thank each donor seven times. For example, here are seven ideas for how you can thank a supporter:

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December 4, 2015

What Can a Steakhouse Teach You about #Fundraising?

Not long ago, I visited The Capital Grille where the chef served more than perfectly prepared steaks. At the end of the meal, he also served up a valuable fundraising lesson, albeit unwittingly.

Capital Grille TY NoteLast week, in America, we celebrated Thanksgiving. This week, we marked #GivingTuesday. Inspired by both of those occasions, I’m going to share my Capital Grille experience with you.

At the end of a wonderful meal, some uneaten steak remained on my plate. There was no way I was going to let the succulent meat go to waste when I could use it to make a perfectly delicious sandwich the next day.

So, I asked our waiter to please wrap it to go.

I didn’t give the matter any further thought as I waited for the package to arrive from the kitchen. Up until this point, everything was pretty much routine.

However, when my to-go package of leftover steak arrived in a nice paper bag, I couldn’t help but notice a note tied to the bag’s handle. The note, hand signed by the chef, read:

We are glad you enjoyed your meal enough to take some home with you. Thank you for dining with us, we appreciate your business.”

I’m more than a half-century old. I dine out quite a bit. In my life, I’ve taken leftovers home on many occasions. However, this was the first time that my leftover package came with a hand-signed thank-you note!

Here are five takeaways for you:

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