Posts tagged ‘Pope Francis’

December 6, 2018

Can the Dalai Lama Help You Raise More Money?

Last week, I saw a tweet from the Dalai Lama that is relevant for fundraising professionals.

Your first reaction to this post might be, “Gee, I didn’t know the Dalai Lama has a Twitter account.”

Well, he does, and he has 18.8 million Followers. For some context, I’ll point out that the Twitter account of Pope Francis has 17.8 million Followers. In a comparison that may explain some of what is going on in the world, let me just mention that Kim Kardashian has 59 million Twitter Followers. Oh well.

So, the tweet from the Dalai Lama that resonated with me as a fundraising professional is this:

“Even more important than the warmth and affection we receive, is the warmth and affection we give. It is by giving warmth and affection, by having a genuine sense of concern for others, in other words through compassion, that we gain the conditions for genuine happiness,” tweeted the Dalai Lama.

The 14th Dalai Lama of Tibet.

This is the essence of donor-centered fundraising. Yes, I know you like it when people donate to your organization. But, if you want that support to be something more than a one-time and/or limited transaction, you need to show donors you care about them, their needs and philanthropic aspirations. When practicing donor-centered fundraising, you will be able to develop the conditions for genuine happiness. I’m talking about the happiness of your donors, your happiness, your boss’s happiness, and the happiness of those who benefit from the services of your organization.

By treating people the way they want to be treated, you’ll acquire more donors, renew more donors, upgrade more, and receive more major and planned gifts from donors. In short, you’ll increase the lifetime value of your organization’s supporters.

Penelope Burk, in her book Donor-Centered Fundraising, describes what she means by the term:

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March 22, 2013

Pope Francis Gets It. Do You?

I know that you may be wondering, “Why is a nice, Jewish guy writing about the Pope?”

Pope Francis greets the public. By Catholic Churches (England and Wales) via Flickr

Pope Francis greets the public.

Let me explain.

First, I believe that we all can learn something — sometimes, many things — from anyone.

Second, Pope Francis clearly understands branding, managing one’s image, living one’s mission, communicating effectively, engaging others, and maintaining a good sense of humor.

While the new Pope can certainly teach any number of lessons about religion and morality, I want to focus on what nonprofit managers and development professionals can learn from the new Pontiff.

Here are six things you can learn from Pope Francis that will help you do a more effective job for your nonprofit organization:

Know Your Brand. Pope Francis understands his brand. He is a Jesuit priest. The Order’s founding document, written by Ignatius of Loyola, calls on all Jesuits to take a vow of perpetual chastity, poverty and obedience. Through his lifestyle, public remarks, and image, the Pope has demonstrated his commitment to the principles outlined by the founder of the Society of Jesus (the religious order known as Jesuits).

Effective nonprofit managers and development professionals know they must carefully craft and manage their institutional and personal brands. We must have a mission, understand the mission and be able to convey that understanding to others.

Live Your Brand. Long before being elected the leader of the world’s 1.2 billion Catholics, Pope Francis lived his brand. For example, as a Cardinal in Argentina, he lived in a modest apartment rather than the more elegant, suburban Bishop’s residence. He used public transportation to get around. He cooked his own meals. In other words, he did not simply create a superficial public image. He created and lived a lifestyle. He lived authentically.

His authenticity continues. After the conclave elected him Pope, he took the name of Francis of Assisi explaining it this way, according to The New Yorker:

I will tell you the story. During the election, I was seated next to the Archbishop Emeritus of São Paolo and Prefect Emeritus of the Congregation for the Clergy, Cardinal Cláudio Hummes—a good friend, a good friend! When things were looking dangerous, he encouraged me. And when the votes reached two-thirds, there was the usual applause, because the Pope had been elected. And he gave me a hug and a kiss, and said, ‘Don’t forget the poor!’ And those words came to me: the poor, the poor. Then, right away, thinking of the poor, I thought of Francis of Assisi.”

Later, Pope Francis returned to his hotel to checkout of his room. He chose to take the bus rather than the Papal car. He was the new Pope, but he was also still the priest who rides the bus.

Nonprofit managers and development professionals must be authentic. We need to be true to brand identity and mission. It is not enough simply to pretend to be a certain way. Authenticity earns the public trust that generates and maintains support.

For example, there are charities that efficiently use donated funds to achieve their missions. However, there are also nonprofits or non-governmental organizations that squander contributed resources while still others are simply scams. On the surface, all may appear worthy of support. In reality, the authentic charities that operate with integrity are best positioned for long-term success on all fronts.

Manage Your Image. When addressing the public, Pope Francis reportedly ignored prepared remarks written by his would-be handlers. Instead, he spoke for himself, off the cuff. For example, he spoke of his desire for “a church that is poor and for the poor.” Beyond choosing his own words, the new Pope also chose to wear a plain white cassock instead of formal Papal robes. When first introduced to the public, he wore a simple wooden cross rather than a gold one such as those worn by his predecessors.

Nonprofit managers and development professionals need to carefully manage their own image as well as the image of their organization. Leaving our images to chance simply puts our organizations and us at risk. We must exert effort to effectively and appropriately manage our images and those of our organizations. It’s part of a sound communications strategy. Remember the old adage, “A picture is worth a thousand words.”

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