Posts tagged ‘partnerships’

December 7, 2012

Overcome Challenges thru Collaboration

The Luna Theater Company hosted an open house for the kick-off of its special fundraising campaign. What made this event unusual was the fact that Luna does not have a “house” to open. Since its first season in 2002, Luna has performed on a number of stages in Philadelphia.

Pew at Church of the CrucifixionNot having a home of its own, Luna hosted its open house at the Church of the Crucifixion. Confused? Let me explain.

The collaboration between the theater company and the church is an excellent example of how nonprofit organizations, even those with seemingly very different missions, can come together to help each other meet their unique challenges.

Crucifixion is an historic church. It is the sixth oldest African-American Episcopal Church in the United States. W.E.B. Du Bois, the historian, civil rights activist, and co-founder of the National Association for the Advancement of Colored People (NAACP), was a member of the parish as was famed opera singer Marian Anderson. Unfortunately, with age comes a need for renovation and maintenance.

In the Crucifixion parish house, there is a large auditorium. It’s a bland, empty room with an ugly drop ceiling. While the parish priest would like to renovate the room to its historic beauty by revealing the high, vaulted ceiling that exists above, pressing maintenance needs and limited funds make this project an unfortunately low priority.

Luna Theater (Twitter: @LunaTheaterCo)Luna is a young, vibrant theater company producing intimate, intelligent, and intense work that delves into the human psyche with an emphasis on the tragic-comic. Luna wants a permanent 99-seat home. This will give Luna more flexibility for its various programs and productions. It will help it build its own identity with its audiences. And, it will help control its costs. But, building a theater is a massive, cost-prohibitive undertaking for a small theater company.

That’s where Partners for Sacred Places came in. Partners is a national nonprofit organization working with religious congregations to ensure that their older sacred places remain a rich and vital part of the social fabric of a community. Partners helped facilitate the collaboration between Luna and Crucifixion.

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December 23, 2011

Amazing News about Nonprofit / For-profit Partnerships

This is the Hanukkah and Christmas season. It’s a time of great spiritual meaning.

For Jews, it is a time to celebrate religious freedom and the survival of the Jewish people.

For Christians, it is a time to rejoice in the birth of Jesus Christ.

For retailers, this is economically a make or break season.

Now, there is stunning news concerning nonprofit/for-profit partnerships. Cause-related marketing is something that can significantly help both nonprofit organizations and their for-profit partners more than ever before.

According to a study from Cone Communications, a public relations and marketing agency specializing in cause branding and corporate responsibility, an overwhelming 94 percent of consumers are likely to switch brands, about equal in price and quality, to one that supports a social issue. This purchase behavior is at an all-time high since Cone first began measuring consumer purchase trends in 1993, says Craig Bida, Cone’s Executive Vice President of Cause Branding and Nonprofit Marketing.

“Over the years, consumers have been increasingly expecting companies to support social causes. Now, we’re seeing Americans demand companies address issues by speaking with their wallets,” said Bida.

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