Posts tagged ‘organizational mission’

December 20, 2017

The Secret You Know but Do Not Know You Know

There’s a powerful fundraising secret you know. Unfortunately, you probably don’t know you know it. Yet, knowing it is essential to your fundraising and career success. 

While scanning year-end articles, blog posts, and webinar offerings about fundraising, you might be overwhelmed by the huge volume. You might also suspect that all you have to do to become a great fundraising professional is master the numbers and techniques involved in the development process.

Even my recent blog posts have focused on how-to information. However, your fundraising efforts and career are about more than numbers and skills. Don’t believe me? Let me ask you some questions. When you woke up this morning:

  • were you excited to get to the office so you could generate that report your boss asked for?
  • were you thrilled that you’d soon be listening to a webinar about donor retention?
  • were you energized by thoughts of the upcoming staff meeting?

When you accepted the job offer from your current employer, I suspect you weren’t thinking of reports, webinars, and staff meetings. Instead, you were probably thinking about the organization’s mission. You likely thought about how fun it would be to join a great team to help fulfill that mission.

That feeling might now be somewhat buried. You might not think about it much. However, at a deep level, it’s that feeling that probably gets you out of bed and to the office each morning. Passion for your organization’s mission is easy to forget when facing day-to-day demands.

In the heat of the moment, it’s easy to reduce our jobs to a set of numbers. How many donors did you acquire? Renew? Upgrade? How many major donor prospects did you visit? How many of those prospects became major donors? How long does it take to send out a thank-you letter? How much money did you raise this year? You get the idea. It’s easy to get caught up in the process and begin to lose sight of what is most important.

You will never be truly effective unless you constantly remind yourself of why you really do what you do. You won’t be able to inspire prospects to give, and you’ll likely experience premature burnout.

So, if you want to more effectively inspire people to give and if you wish to have greater career satisfaction, spend more time focusing on what the money you raise will accomplish. For example:

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December 29, 2015

Avoid Burnout in 2016 with 3 Powerful, Simple Tips

The employee turnover rate at nonprofit organizations is shamefully high. A number of factors contribute to this, including burnout. While you cannot control all of the contributing factors, you can certainly manage some of them.

With that in mind, here are three powerful, yet simple, tips to help you avoid burnout in 2016:

Tip 1: Step back. Look at your organization in action.

As fundraising professionals, we spend a great deal of time focusing on tactics and numbers. There are good reasons for that. Effective tactics are essential for achieving fundraising success. Keeping careful track of the numbers helps us to know which tactics work best and indicates whether we’re on track to achieve our goals.

Binoculars by gerlos via FlickrUnfortunately, if we overly focus on tactics and numbers, we can lose sight of what really matters. Remember, it’s not just about the money you are able to raise; it’s about what that money can accomplish.

To help avoid burnout, make sure to take the time to plug back into your organization’s mission. Remind yourself of the good you are helping your organization to achieve by helping it secure essential resources.

If you work for a university, take a walk through campus and stop to have some conversations with students. If you work for a hospital, visit the maternity ward. If you work for a homeless shelter, spend some time in the kitchen preparing meals and then have a meal with some of the recipients. If you work for a theater, attend a performance, meet some of the performers, and talk to some members of the audience.

It’s important to keep in mind that you’re not just raising money. You’re helping your organization achieve its worthy mission.

Tip 2: Talk to your donors.

A great way to re-energize yourself is to talk with your organization’s donors. I don’t mean just talk to donors about their next gift. Instead, contact donors to thank them personally and learn why they support your organization. Their passion will likely inspire you.

Not only will you benefit from talking with donors, your organization will benefit as well. First, your organization will be less likely to have a staff member (you) burnout. Second, donors will be happy to hear from you and, as a result of the call, will be more likely to continue giving to your organization and more likely to give more.

For more about this, read my post: “The Greatest Idea for Retaining and Upgrading Donors.”

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November 11, 2015

Rejecting a $100,000 Gift Helps #Nonprofit Raise MORE Money

The idea of rejecting a major donation usually sends a chill up the spine of nonprofit executives. After all, nonprofit organizations are not in business to return donations. Instead, charities employ hardworking fundraising professionals to bring in contributions. For many nonprofits, donations are the lifeblood of the organization.

However, rejecting a gift can actually help a charity protect its mission. Recently, I reported on two organizations that rejected or returned major gifts:

“When Should You Refuse a Gift?” — tells the story of Lucy the Elephant rejecting a grant offer from People for the Ethical Treatment of Animals

“Update: Spelman College Returns Gift from Bill Cosby” — relates why a major gift from Cosby was returned

Not long ago, the Girl Scouts of Western Washington demonstrated that a nonprofit can protect its mission and raise more money by mindfully rejecting a donation. In the case of the Girl Scouts, the organization rejected a $100,000 gift and raised over $250,000 in the process!

Girl Scouts W WashingtonWhen the Girl Scouts received the $100,000 gift, the staff was understandably thrilled. The money equaled approximately one-third of the organization’s financial assistance program budget for the year. The Girl Scouts offer financial assistance so that any girl can join despite economic obstacles.

Unfortunately, the Girl Scouts quickly learned that the major gift came with a major stipulation: the organization could not use any of the funds to help transgender children.

Megan Ferland, CEO of the Girl Scouts of Western Washington told Seattle Metropolitan magazine:

Girl Scouts is for every girl. And every girl should have the opportunity to be a Girl Scout if she wants to.”

In other words, accepting the donor’s terms for the gift would have violated the organization’s mission. So, the Girl Scouts made the only decision they could; they returned the gift.

Then, the organization tried to turn a lemon into lemonade. The Girls Scouts launched an Indiegogo crowd-funding campaign to try to recoup the funds. In the campaign, the Girl Scouts explained the situation. However, the organization correctly protected the privacy of the donor by not revealing the donor’s name.

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