Posts tagged ‘media’

March 10, 2017

In the News…

Over the past few months, I’ve been able to share my views about philanthropy with media outlets beyond my own blog. This will continue in the coming months. To make sure you don’t miss anything, I thought I’d share some highlights with you.

MarketWatch:

As 2016 drew to a close, MarketWatch interviewed me. In the article, I addressed the issue of philanthropy in the Trump Era and shared my optimistic prediction for philanthropic growth in 2017. You can read my detailed thoughts on these subjects in my following posts:

The Non-Profit Fundraising Digest:

At the start of the year, I was honored to be included on the list of “The Best Fundraising Blogs of 2017” published by The Non-Profit Fundraising Digest. Here’s what the Digest has to say:

There are thousands of blogs and websites out there dealing with non-profit fundraising. Every week, I get e-mails about new fundraising sites run by consultants, non-profits, universities, companies and trade associations.  It can be hard for fundraisers to keep up, and difficult to know which sites are worth reading on a regular basis.

Our goal here at The Non-Profit Fundraising Digest is to make sure that you have all of the information you need to successfully raise funds for your non-profit. As part of that mission, we are proud to present our list of the best fundraising blogs of 2017.  Each of these blogs and websites were handpicked by our editors because they are sites we trust… run by people we trust… and each is chock full of fundraising strategy, tactics and tips that you can use at your organization.”

The front page of the Digest is updated daily to provide links to a variety of must-read articles. It’s a terrific resource to help nonprofit manager and fundraising professionals easily find information that is relevant and useful. You can find the front page by clicking here.

Bloomerang:

The Non-Profit Fundraising Digest was not the only site to take notice of my blog at the start of the year. The good folks at Bloomerang included my blog on its list of “100+ Fundraising Blogs You Should Be Reading in 2017.” Here’s what Bloomerang says:

Keeping up with every quality piece of content published by and for fundraisers on the web every day would be a full time job in and of itself. There’s absolutely no way you could read it all.

While there are many very well-known speakers and writers who boast tens of thousands of daily readers and followers, we wanted to highlight some lesser-known hidden gems – as well as some long-established publishers – that may change the way you think about and perform your job.”

Productive Fundraising with Chad Barger, CFRE:

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March 3, 2017

5 Tips for Raising More Money in a Difficult News Environment

Nonprofit organizations already face many challenges when it comes to raising money. So, it’s unfortunate that numerous charities must now deal with a fresh, difficult situation.

In a recent article in The Chronicle of Philanthropy, reporter Rebecca Koenig explains:

Charities always find it difficult to capture attention, but some nonprofits fear that their donors are distracted by President Trump’s policies. ‘Backlash philanthropy,’ the trend of donating money to express frustration with the new administration, has benefited select organizations like Planned Parenthood and the American Civil Liberties Union but not necessarily nonprofits as a whole.”

If Trump Administration policies directly affect your organization’s mission, fundraising can be relatively easy. Indeed, some charities have benefitted microphone-by-yat-fai-ooi-via-flickerfrom record philanthropy since Election Day. However, what can you do if your organization’s mission has little or nothing to do with the debates capturing media attention?

Koenig’s report provides great tips, insights from nonprofit professionals, and helpful detail. If you’re a Chronicle subscriber, you can find the article by clicking here. I thank Koenig for interviewing me for her article. If you’re not a subscriber, fear not. I’m about to share some highlights with you.

As I told the Chronicle:

The most important advice I could give an organization not directly impacted by the current political environment is to embrace fundamental practice and keep moving forward.”

So, in that spirit, here are five tips to help guide you along with my comments, in quotations, from the article:

Tip 1: Avoid obvious attempts to connect your organization to causes that don’t relate to your mission.

“If it’s a stretch, then the recipient of the appeal is going to see through it and see it as a gimmick, It’s not going to be particularly effective.” Instead, think of what has been motivating your donors all along, and continue to tap into those feelings.

Tip 2: Maintain good relationships with current donors.

Steadily declining donor-retention rates over the past several years suggest that the nonprofit sector has been doing a terrible job of building relationships with donors. Now, perhaps more than ever, it’s essential for charities to do a better job in this area. This is particularly true for organizations over-shadowed by news events. You can search this site for donor relations to find posts with helpful advice. However, here’s one useful idea: Report to donors how their contributions have been and will be used.

“The more specific an organization can be with a donor, the more that donor will feel like they’re making a difference, If a donor feels he or she is bringing about change, this will help drive further philanthropy to that organization.”

You also want to ensure that your prospects and donors understand that the challenges you’re working on are not going away even if the media spotlight may not be on your cause.

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December 8, 2015

Special Report: You Read about It Here First

[Publisher’s Note: “Special Reports” are posted from time-to-time as a benefit for subscribers and frequent visitors to this blog. “Special Reports” are not widely promoted. To be notified of all new posts, including “Special Reports,” please take a moment to subscribe in the right-hand column. New subscribers will also receive a free e-book from researcher Dr. Russell James.]

 

At Michael Rosen Says…, I strive to introduce you to exceptional people with something valuable to offer fundraising professionals and nonprofit managers. I also endeavor to share useful tips and provocative opinions with you. From time-to-time, other media outlets take notice. Here are two recent examples:

Isabelle Clérié, Country Director, EGI in Haiti

I introduced you to Isabelle Clérié, a young fundraising professional. At the time, Isabelle was working in the U.S. She has since returned to her native Haiti where she is now Country Director for EGI, an NGO working to combat poverty by assisting and training emerging entrepreneurs.

Isabelle Clérié, Country Director, EGI in Haiti

Isabelle Clérié, Country Director, EGI in Haiti

Isabelle wrote a guest blog post which I published nearly four years ago: “Haiti: A Young Professional’s Compelling Lessons for All Nonprofits.”

The post focused on relief efforts following the 2010 earthquake in Haiti. In addition to providing some interesting insights into the relief efforts, Isabelle shares some valuable tips that can make any charity more effective.

Now, Forbes has discovered Isabelle and has highlighted her work in Haiti in a recent report: “Three Social Entrepreneurs Driving Growth And Change In Haiti.”

I congratulate Isabelle on the much-deserved public recognition she has received, and I applaud EGI for making a difference in Haiti.

I encourage you to read Isabelle’s post and the article in Forbes.

#GivingTuesday

My regular readers know that while I like the idea of #GivingTuesday, I have not been impressed with the results. In fact, I actually have some serious concerns about the occasion.

Recently, The Chronicle of Philanthropy interviewed me for the article “Giving Tuesday? More Like Gimmick Tuesday, Some Small Nonprofits Say.” This gave me the opportunity to once again share my thoughts on the subject. You can download the article and read what I had to say.

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