Posts tagged ‘Jeff Jowdy’

September 17, 2019

3 Reasons Why Your Year-End Fundraising Will Fail

Most charities raise more money during the last quarter of the calendar year than any other quarter. However, your year-end fundraising effort will fail to reach its potential unless you avoid the following three mistakes:

1. Failure to Tell Supporters What Their Previous Donations Have Achieved

Donors have choices about where they can give their money. Not surprisingly, they want to know that their giving is having a positive impact. If it’s not, or if they don’t know whether it is, they’ll take their support elsewhere. Chances are that your charity’s mission is not entirely unique. In other words, donors can fulfill their philanthropic aspirations by giving to another organization.

A few years ago, the Charities Aid Foundation conducted a survey that found that 68 percent of respondents said that they feel it is important for them to have evidence about how a charity is having an impact. Crying Man by Tom Pumford via UnsplashUnfortunately, many donors still complain that the only time they hear from charities is when they want money. Make sure your charity doesn’t make that mistake.

Make sure supporters and potential supporters know how your nonprofit organization is putting donations to work. Let them know what supporters are achieving. Share impact stories in your organization’s print and electronic newsletters, annual reports, special events, website, and special gratitude mailings.

You should even highlight donor impact in your appeals. Consider this: I tested a straightforward appeal against an appeal that highlighted donor impact before asking for a gift. The impact appeal generated 68 percent more revenue! So, make sure people know that their contribution will make a difference by showing them the positive effect past donations have had and by telling them how their donation will be put to work.

 2. Failure to Ask for Planned Gifts

As the end of the year approaches, your organization is facing fierce competition for an individual’s checkbook. Over the next few months, people will be deluged with charitable-giving requests. Furthermore, people will be spending large sums on holiday gift giving, entertaining, and vacationing.

However, a donor’s checkbook is just one potential resource. Many donors can donate appreciated stock, contribute from a Donor-Advised Fund, and give from their IRA. Virtually anyone can include your charity in their Will or designate your charity as a beneficiary.

Make sure you don’t assume that supporters automatically know all of the various ways they can give. Instead, make sure they know by promoting such giving opportunities. Tell stories of other donors who have given in those ways, and not just the mega-donors. Ask prospective donors to consider such gifts. And make it easy for your donors to engage in planned giving. Provide them with clear instructions on your website and in appeals that highlight a given planned gift opportunity.

To read what the experts, including myself, say about planned giving, checkout Jeff Jowdy’s article in Nonprofit Pro magazine.

read more »

September 13, 2016

Is Social Media Hurting Your #Nonprofit Organization?

We’ve all heard the stories of social media success. President Barack Obama was perhaps the first US presidential candidate to raise a significant amount of money via social media. The Ice-Bucket Challenge generated awareness and raised over $100 million for the ALS Association in addition to millions more for other ALS charities. Countless charities have raised vast amounts of money through crowd funding campaigns and other social media campaigns.

Despite the success stories, there is a dark side to social media that can actually hurt your nonprofit organization.

Let me share a cautionary story involving Ursinus College. It reveals how, when used improperly, social media can embarrass your charity, cause supporters to abandon the organization, and reduce contributions.

Here’s what went horribly wrong:

Got to love a janitor with a ‘Ban Fracking Now’ sticker on his bucket. Barack is clearly reaching his target demographic.”

“Yoga pants? Per my DTW visual survey, only 10 percent of users should be wearing them. The rest need to be in sweats – or actually get dressed.”

“Just saw an Aborigenese in ‘full gear’ talking on an iPhone. What’s next Ben Franklin driving a Tesla?”

“Bruce Jenner [Caitlyn Jenner] got 25 K for speaking engagements. Caitlyn gets $100K. What wage gap?”

Those are just four of the, ahem, colorful tweets posted on Twitter by Michael C. Marcon, an insurance executive and 1986 Ursinus graduate. These tweets, and others from Marcon, might have gone unnoticed except for one thing: When they were posted, Marcon was a member of the Ursinus College board of trustees and, as of July 1, he served as Chairman of that board.

some-failed-tweets-by-irish-typepad-via-flickrRecently, several of Marcon’s tweets were publicized on Facebook by Jordan Ostrum, an Ursinus senior, and later on Odyssey by Haley Brush, an Ursinus English major. She told Philly.com, “The tweets that were sexist made me really uncomfortable…. Comments like that are really inappropriate for someone in his position.”

David Bloom, another member of the Ursinus board, made an even stronger statement about Marcon’s tweets when he resigned in protest. He said, “I read strong evidence of an elitist, racist, sexist, body-shaming, anti-LGBTQ, exclusive-minded and generally intolerant individual.” He also called for Marcon to resign.

Ostrum was the first to publicly raise the issue of contributions when he said, “I pledge to not donate money to the Ursinus College Annual Fund while Michael Marcon remains on the Board of Trustees… If he remains on the board, they are saying yes [to] his behavior. I will say no — with my money.”

Days after the news story broke and Marcon met with administrators, faculty members, and students, he resigned from the board. In a written statement, Marcon said:

read more »

%d bloggers like this: