Posts tagged ‘Henri Frederic Amiel’

December 5, 2019

With #GivingTuesday Behind Us Here’s What You Need to be Thinking About

Ahhhhh! Once again, it’s safe for us to open our mailboxes and email inboxes. The same is true for charity donors. Giving Tuesday 2019 is behind us.

Now what?

Well, over Thanksgiving weekend, I sent out a cartoon via Twitter that got me thinking. It also caused a reader and friend to suggest I blog about it. So, here it is, the cartoon and my post about what the cartoon suggests for us in our post-Giving-Tuesday professional lives.

In the cartoon, the child at the Thanksgiving table asks, “Why aren’t we this thankful every day?” It’s a great question for us to ask both our personal and professional selves.

As a fundraising professional, you should adopt a thankfulness, or gratitude, mindset. You’ll be happier and healthier as will the people around you. Let’s be thankful every day. Allow me illustrate what I mean.

How do you feel when you receive a phone call from a donor while you’re busy writing your next direct-mail appeal or preparing your development report for an upcoming board meeting? Are you annoyed that the donor has interrupted you with a silly question that she could have answered for herself by visiting your organization’s website? Or, are you grateful for the donor’s support and happy to provide direct service to her in a personal conversation that you didn’t even have to initiate?

That’s just one example. But, I think you understand my point.

When you and your organization truly appreciate your supporters, you’ll look for ways to thank them, show them gratitude, and engage them in meaningful ways as part of your normal routine. This is essential for all of the folks who support your organization; it’s especially true for the new donors you acquired on Giving Tuesday. If you want to retain more donors, upgrade the support of more donors, and receive more major and planned gifts, you need to show contributors the appreciation they deserve.

Henri Frederic Amiel, the 19th century philosopher and poet, once said:

Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.”

As a thankful fundraising professional, you will:

  • Provide a thank-you message to every donor.
  • Send a thank-you letter immediately, within days of receiving a gift.
  • Show supporters you care about them, not just their money.
  • Ensure that your communications are meaningful for your supporters.

As a general rule, you’ll want to look for ways to thank each donor seven times. For example, here are seven ideas for how you can thank a supporter:

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April 12, 2019

Know When to Stop Asking for Money

When it comes to sound fundraising practice, it is essential to know who to ask for donations, what to ask for, when to ask, where to ask, how to ask, and why you are asking. That should all be obvious.

However, it is also important for you to know when to stop asking for money.

There are many reasons that a fundraising professional should not ask for a charitable donation. Let me give you just one quick example. I want to share a story mega-philanthropist Peter Benoliel told me.

Benoliel said that development professionals should avoid silly mistakes like sending multiple copies of the same appeal, sending a form appeal to a donor who has just made a gift, or ignoring a donor who is in the middle of a multiyear gift commitment.

I asked him for an example. He shared that he was annoyed with one particular charity that sent him a letter asking him to include the organization in his Will. He explained that he had received this letter well after informing the charity that he had already included it in his estate plan.

Benoliel, a sophisticated donor and winner of the Planned Giving Council of Greater Philadelphia Legacy Award for Planned Giving Philanthropist, felt that the unnecessary re-solicitation revealed a lack of appreciation for his support. At the very least, it indicated that the charity failed to properly handle vital details.

Even if he was willing to forgive the mistake, he worried that other legacy donors might not be as forgiving and, therefore, the error could prove costly for the charity. More importantly, if that happened, it would be harmful to those the charity serves.

When fundraising, it is essential to handle the details well. That certainly involves effectively asking for donations. However, fundraising involves so much more. As Benoliel’s story demonstrates, it also involves proper record keeping, successful purging of mailing lists, and appropriate displays of appreciation.

Regarding that last point, I encourage you to take to heart the words of philosopher and poet Henri Frederic Amiel:

Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.”

Showing proper thankfulness and gratitude will help maintain the donor’s commitment and could also lead to additional support.

When the relationship is handled properly, it is certainly acceptable to ask a planned gift donor for another current or planned gift. Consider what H. Gerry Lenfest, another mega-philanthropist, has said on the subject:

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December 4, 2015

What Can a Steakhouse Teach You about #Fundraising?

Not long ago, I visited The Capital Grille where the chef served more than perfectly prepared steaks. At the end of the meal, he also served up a valuable fundraising lesson, albeit unwittingly.

Capital Grille TY NoteLast week, in America, we celebrated Thanksgiving. This week, we marked #GivingTuesday. Inspired by both of those occasions, I’m going to share my Capital Grille experience with you.

At the end of a wonderful meal, some uneaten steak remained on my plate. There was no way I was going to let the succulent meat go to waste when I could use it to make a perfectly delicious sandwich the next day.

So, I asked our waiter to please wrap it to go.

I didn’t give the matter any further thought as I waited for the package to arrive from the kitchen. Up until this point, everything was pretty much routine.

However, when my to-go package of leftover steak arrived in a nice paper bag, I couldn’t help but notice a note tied to the bag’s handle. The note, hand signed by the chef, read:

We are glad you enjoyed your meal enough to take some home with you. Thank you for dining with us, we appreciate your business.”

I’m more than a half-century old. I dine out quite a bit. In my life, I’ve taken leftovers home on many occasions. However, this was the first time that my leftover package came with a hand-signed thank-you note!

Here are five takeaways for you:

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March 29, 2013

What Can Your Nonprofit Learn from a Fortune Cookie?

Have you ever had a Thai fortune cookie?

Until recently, I never even knew they existed. Over the years, I’ve eaten more than my share of Chinese fortune cookies. However, I had never experienced the Thai variety.

Thai Fortune CookieBefore anyone comments below, let me just say that I’m completely aware that Chinese fortune cookies are not really Chinese. They’re Chinese-American with possible Japanese roots. As for Thai fortune cookies, I have no idea where they were invented. But, they’re certainly tasty. They’re crunchy, flaky, light as air, toasted coconut goodness in the form of a little tube wrapped around a parchment-like fortune.

Anyway, my wife brought some Thai fortune cookies home one evening. While I was enjoying one of the cookies, I read the fortune it had contained:

Feeling gratitude without expressing it, is like wrapping a gift without giving it.” 

I immediately recognized that my cookie contained a valuable lesson for all nonprofit organizations. If we want to build strong relationships and secure passionate philanthropic support for our  organizations, we must thank our supporters and show gratitude.

I know you’re grateful when someone gives your organization money. But, beyond a simple thank you letter, do you do anything to show your gratitude?

Henri Frederic Amiel, a 19th century philosopher and poet, commented on the difference between thankfulness and gratitude:

Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.”

Some nonprofit organizations do a better job than others when it comes to expressing gratitude. Unfortunately, as a sector, we have a long way to go. We can and should be doing much more.

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