Posts tagged ‘engagement’

August 3, 2018

Fantastic News and Opportunity for the Nonprofit Sector!

The nonprofit sector received a major piece of good news at the end of July. American Gross Domestic Product in the second quarter of 2018 grew at the annualized rate of 4.1 percent. This represents the economy’s fastest growth rate since 2014. GDP growth in the first-quarter was a healthy, though unremarkable, 2.2 percent.

I don’t really care if you love or hate President Donald Trump. I’m not making a political statement. I’m simply reporting on an economic fact that has profound implications for nonprofit organizations.

The news is fantastic for charities because overall-philanthropy correlates with GDP. For more than four decades, philanthropy has been between 1.6 and 2.2 percent of GDP. In 2017, philanthropy was once again at 2.1 percent (Giving USA). This means that when the economy grows, we can expect growth in charitable giving.

Think of it this way: For more than 40 years, the nonprofit sector has received about a two percent slice of the economic pie. It’s safe to say that that approximate proportion will continue. So, if the economic pie becomes larger, that two percent slice becomes larger as well.

While I’m oversimplifying, my fundamental point is sound: When the economy grows, so does philanthropy.

Some economists and commentators believe the robust GDP growth rate is not sustainable. However, if the impressive economic growth continues, or even if growth continues at a more moderate pace, we can still expect 2018 to be a good year for charitable fundraising.

Given the positive economic environment, you have an opportunity to successfully raise money for your organization. But, it’s up to you to seize that opportunity while the positive economic environment lasts.

Here are 10 things you can do to raise more money while the economy is good:

1. Hug your donors. Ok, maybe not literally. However, you do need to let your donors know you love and appreciate them. Do you quickly acknowledge gifts? You should do so within 48 hours. Do you effectively thank donors? You should do so in at least seven different ways. You should review your thank-you letters to ensure they are heartfelt, meaningful, and effective. Have board members call donors to thank them in addition to your standard thank-you letter.

2. Tell donors about the impact of their gifts. Donors want to know that their giving is making a difference. If their giving isn’t making a difference or they aren’t sure, they’re more likely to give elsewhere. So, report to your donors. Tell them what their giving is achieving and that their support is being used efficiently.

3. Start a new recognition program. One small nonprofit organization I know started a new, special corporate giving club. CEOs of the corporate members are placed on an advisory board, receive special recognition, and are provided with networking opportunities. This new recognition program generated over $50,000 in just a few months. While enhancing existing recognition efforts is beneficial, starting a new recognition program can yield significant results.

4. Ask. Your organization is providing important services. It needs money. Give people the opportunity to support your worthy mission. When you ask for support, just be certain not to limit the ask to cash gifts. Research shows that organizations that receive non-monetary donations (e.g., stocks, bonds, personal property, real estate, etc.) grow significantly more than organizations that receive only cash contributions. Partly as a result of the new income tax code, the number of Donor-Advised Funds has grown significantly. So, make it easy for your supporters to give from their DAFs.

read more »

Advertisements
September 13, 2016

Is Social Media Hurting Your #Nonprofit Organization?

We’ve all heard the stories of social media success. President Barack Obama was perhaps the first US presidential candidate to raise a significant amount of money via social media. The Ice-Bucket Challenge generated awareness and raised over $100 million for the ALS Association in addition to millions more for other ALS charities. Countless charities have raised vast amounts of money through crowd funding campaigns and other social media campaigns.

Despite the success stories, there is a dark side to social media that can actually hurt your nonprofit organization.

Let me share a cautionary story involving Ursinus College. It reveals how, when used improperly, social media can embarrass your charity, cause supporters to abandon the organization, and reduce contributions.

Here’s what went horribly wrong:

Got to love a janitor with a ‘Ban Fracking Now’ sticker on his bucket. Barack is clearly reaching his target demographic.”

“Yoga pants? Per my DTW visual survey, only 10 percent of users should be wearing them. The rest need to be in sweats – or actually get dressed.”

“Just saw an Aborigenese in ‘full gear’ talking on an iPhone. What’s next Ben Franklin driving a Tesla?”

“Bruce Jenner [Caitlyn Jenner] got 25 K for speaking engagements. Caitlyn gets $100K. What wage gap?”

Those are just four of the, ahem, colorful tweets posted on Twitter by Michael C. Marcon, an insurance executive and 1986 Ursinus graduate. These tweets, and others from Marcon, might have gone unnoticed except for one thing: When they were posted, Marcon was a member of the Ursinus College board of trustees and, as of July 1, he served as Chairman of that board.

some-failed-tweets-by-irish-typepad-via-flickrRecently, several of Marcon’s tweets were publicized on Facebook by Jordan Ostrum, an Ursinus senior, and later on Odyssey by Haley Brush, an Ursinus English major. She told Philly.com, “The tweets that were sexist made me really uncomfortable…. Comments like that are really inappropriate for someone in his position.”

David Bloom, another member of the Ursinus board, made an even stronger statement about Marcon’s tweets when he resigned in protest. He said, “I read strong evidence of an elitist, racist, sexist, body-shaming, anti-LGBTQ, exclusive-minded and generally intolerant individual.” He also called for Marcon to resign.

Ostrum was the first to publicly raise the issue of contributions when he said, “I pledge to not donate money to the Ursinus College Annual Fund while Michael Marcon remains on the Board of Trustees… If he remains on the board, they are saying yes [to] his behavior. I will say no — with my money.”

Days after the news story broke and Marcon met with administrators, faculty members, and students, he resigned from the board. In a written statement, Marcon said:

read more »

August 26, 2016

Do You Know How to Take Criticism?

I received an extraordinary message recently.

With the permission of the author, I’m going to share her message with you. It’s a superb example of how to respond to criticism and turn it into an opportunity for positive engagement. It also raises an interesting issue that I want you to share your thoughts about.

Books by Aimee Rivers via FlickrEarlier this summer, my wife received an email appeal from Philadelphia’s Rosenbach Museum and Library. That email inspired me to write a blog post about fundraising by email (“Stop Making Stupid Email and Direct Mail Mistakes”). The post was admittedly harsh though constructive with eight useful tips for the Rosenbach and you.

While I alerted the Rosenbach to the post, I never heard back from staff, not that I had requested or expected a reply. That is until a few weeks ago when I received the following message from Sara Davis, the new Marketing Manager at the Rosenbach:

Dear Mr. Rosen:

I recently joined the Rosenbach staff as the manager of marketing, and I stumbled across this post while getting caught up on social media mentions from the summer. Criticism can be hard to hear, and I admit that I would prefer to have found it in my inbox rather than see the organization named in a public post, but your advice is constructive and I agree with many of your points. I will certainly pass these suggestions along to my colleagues; our future campaigns will no doubt benefit from your expertise. My thanks.”

Wow! I was impressed with Davis’ message. I thank her for allowing me to share it with you. Davis struck the right tone and managed to pack a lot into a brief communication. Here are some of the reasons her message works:

Respectful. Davis referred to me as Mr. Rosen, knowing and respecting my feelings on the subject of salutations, which I had addressed in my post. Davis and I did not know each other, so an informal form of address would have been presumptuous.

Introduction. Davis introduced herself to me, told me her title, and mentioned that she is new to the Rosenbach, hence the delay in contacting me. This established a personal connection while putting her message into context.

Honesty. Davis shared her honest feelings about seeing my post. But, she did so in a professional way, without whining, complaining, or being defensive. She did not take my criticism personally. She did not take offense or, at least, she did not show that she was offended.

Value. Davis acknowledged that my post offered constructive criticism. She went on to show that she valued the tips I provided in my post. She also mentioned that she would share my advice with her colleagues. By valuing my advice, she showed she values me.

Thank you. Davis then concluded her message by thanking me! How often do you thank people for having criticized you or your organization? I know that I don’t do it very often. However, by thanking me, Davis reveals an understanding that constructive feedback is an opportunity for us to improve. She also understands that when someone takes the time to passionately and constructively offer criticism, it’s probably because they care.

Engagement. By writing to me, Davis engaged me and opened the door for me to contact her directly. And that’s exactly what I did.

Because of my interaction with Davis, the positive feelings I once had for the Rosenbach were rekindled.

When choosing whether to respond to criticism and, if responding, how to respond, we would be well served by following Davis’ excellent example. Every interaction is an opportunity for cultivation.

Now, here is where you come in.

read more »

July 15, 2016

If You Want More Donors, Stop Being So Serious

Make giving fun!”

That’s the great advice offered by Michael Kaiser, Chairman of the DeVos Institute of Arts Management at the University of Maryland and President Emeritus of the John F. Kennedy Center for the Performing Arts. Kaiser has observed:

[Donors] don’t join our family to be whined at…. They join because we’re inspiring and fun.”

As a successful consultant and turn-around expert, Kaiser has proven, time after time, that when you make giving fun, you attract and retain more supporters and greater levels of support.

Despite the soundness of Kaiser’s advice, I’ve talked with a number of fundraising professionals who think their cause is too serious to lend itself to fun. Or, they think they have no opportunity to be fun. Seeing nothing but obstacles to bringing joy to giving, these organizations continue with a stale, serious, institutional approach to fundraising that has left them struggling.

HAMEC logoBy contrast, the Holocaust Awareness Museum and Education Center gets it. A small, Philadelphia-based nonprofit organization, HAMEC operates a tiny museum and offers school-based education programs featuring survivors. In just the past three years alone, HAMEC has presented approximately 1,200 sessions for over 100,000 students.

Like me, you probably never have thought of the words “Holocaust” and “fun” going together. After all, as a result of the Holocaust, six million Jews and five million others were murdered by the Nazis from 1941-45. It was a supremely horrible event perpetrated by a truly evil regime.

Yet, despite the horrors of the Holocaust, HAMEC has successfully, and tastefully, paired “fun” with the pursuit of philanthropic support for Holocaust education.

Chuck Feldman, President of HAMEC, says:

‘Fun’ and ‘Holocaust’ are not put together in the same sentence. But I will tell you, our organization is a very upbeat organization. We are the happiest organization dealing with the most miserable subject of all time, and we’re happy because when our survivors go out to the schools we can see the impact that it has on the students. We can see it right away.”

As HAMEC continues to expand its outreach, it has also sought to acquire the new and increased support that will make that expansion possible. One of the challenges associated with raising money for a Holocaust-related cause is that the subject is dark and not something about which most people would want to think. So, how can a small nonprofit dedicated to Holocaust education engage supporters and potential donors in a meaningful way?

read more »

June 21, 2016

Stop Making Stupid Email and Direct Mail Mistakes

Last week, my wife received an email appeal that demonstrates that fundraising professionals continue to make stupid email and direct mail mistakes. I’m not talking about fundraisers who have failed to use cutting-edge techniques. Instead, I’m talking about folks who have made S-T-U-P-I-D mistakes when it comes to the fundamentals of making a simple appeal.

To help you avoid some common, yet stupid, mistakes with your email and direct mail appeals, I’m going to share the email solicitation my wife received from the Rosenbach Museum and Library:

Rosenbach Email Appeal copy

Now, let’s look closely at the appeal to see where the author went wrong:

Subject Line: The subject line on the email reads, “Please support the Rosenbach!” Unless the recipient was waiting around anxiously for some way to donate to the Rosenbach, why would she even bother to open the email? The subject line tells the reader what she needs to know about the content: The Rosenbach wants money. And it either wants lots of money or needs money desperately judging from the exclamation point.

Rather than opening the email, my wife mentioned it to me because of the ridiculously bad subject line. When I asked her to open the email and read it aloud, she initially refused, saying, “We know what they want. They want money. Why bother opening it?” (By the way, we actually happen to like the Rosenbach; that’s why we’re on their email list.) I replied, “I bet the email is equally bad and that they even mention the end of their fiscal year.” So, with a sense of amusement, she opened the email.

Tip 1: Write a subject line that will entice the reader to open the email. Avoid turn-off subject lines or those that are misleading. For help writing more effective subject lines and headlines, checkout the Headline Analyzer tool.

Inappropriate Personalization: Right at the start, the author missteps. The email begins, “Dear Lisa.” Some people, particularly younger readers, might not find this problematic. However, Lisa does not know the email’s signatory, Derick Dreher. It was presumptuous of Dreher to address her by first name rather than as Mrs. Rosen or Ms. Rosen. Interestingly, adopting a less friendly and more formal style by the end of the email, Dreher signed his full name rather than just his first name.

Tip 2: When addressing people, especially strangers you want something from them, it’s generally a good idea — and always good manners — to show respect and a bit of deference. At the very least, if you’re going to use a casual salutation, be sure to match that style with a casual sign-off.

End of Fiscal Year: No one cares about the end of your fiscal year. Let me be perfectly clear: NO ONE CARES ABOUT THE END OF YOUR FISCAL YEAR! Okay, your Chief Financial Officer cares. However, your prospects and donors do not. Unfortunately, in the very first sentence of the appeal, it mentions that the Rosenbach is nearing the end of its fiscal year. If this was tied to a challenge grant that was about to expire at the end of the fiscal year, that might have been a worthwhile point to make. However, by itself, who cares?

Tip 3: Be donor centered and recognize that donors care about their own fiscal year, not yours. Unless you have a very good reason to talk about the end of your fiscal year, don’t do it.

Engagement: As if the first sentence wasn’t bad enough, the author made it even worse by referencing that Bloomsday has come to a close. There are two reasons this is a negative. First, my wife and I have no idea what “Bloomsday” is. So, why should we care about it?

Second, if Bloomsday was some sort of fun, worthwhile event, telling us about it after the fact is simply annoying and would make us feel terrible that we didn’t know about it in advance (hint, hint). Perhaps, the Rosenbach should have segmented its email list to send slightly different messages to those who did and did not participate in Bloomsday.

read more »

April 19, 2013

16 Tips for Crafting a Powerful Postcard Campaign

As you might imagine, I regularly receive direct mail appeals from many charities. Most of them are truly “junk mail.” After a quick glance, I quickly deposit the junk appeals into the recycling bin where they will do much more good than their intended purpose.

JFGP Postcard (front, back)

JFGP Postcard (click for larger image)

Occasionally, I’ll receive a mailing that captures my attention, for the right reasons. Even more rarely, I’ll find something in my mailbox that is worthy of sharing with you. Earlier this month, I found just such a piece.

The postcard mailing from the Jewish Federation of Greater Philadelphia arrived shortly before the Passover and tied into the holiday. This post contains an image of the front and back of the postcard so you can see it for yourself. Federation did a great job with the piece. So, let me take a few moments to share some tips we all can learn from it:

1. Get rid of the envelope. One of the greatest challenges with direct mail is getting people to open the envelope. They won’t get your message unless they do. If you can get your message across in a way that does not require a full mailing package, you can overcome this challenge by simply doing away with the envelope altogether. Federation’s postcard mailing has done exactly that.

2. Employ a pattern interrupt. Another challenge with direct mail involves figuring out ways to engage the recipient so they spend more than two seconds with the piece before tossing it into the trash. When most folks go through their mail, they quickly look for the fun stuff and bills. People quickly weed-out what appears to be junk.

So, how did Federation disrupt the typical mail-sorting pattern? They did it with two very different photos on the front of an odd-sized postcard. While speedily going through my mail, I noticed an old-fashioned, sepia-tone photo of an older couple on the postcard. Beside it, there was a contemporary color picture of a cute, young child eating matzo. The postcard got me to ask, “Huh, what’s this about?”

In other words, Federation caught my attention by being unusual and by presenting contrasting photographs. They knocked me out of my normal mail-sorting pattern.

3. Make it easy to read. By printing black type on a white background, Federation provides strong contrast that makes reading easier. While reverse type was used — something I normally do not approve of — it was used sparingly and with a larger serif font ensuring easy readability.

4. Keep the message brief but impactful. In about 50 words, I learned that Mr. and Mrs. Schweig had passed away long ago. However, I also learned they had contributed to Federation. Most compellingly, I discovered that their generous support would feed 1,500 community members in need during Passover.

The generosity of the Schweigs impressed me. The depth of the community need surprised me. The organization really had my attention.

5. Engage the reader. I was already engaged with the postcard when the photos caught my attention and I read the pithy message on the front of the card. However, the card engaged me further with a simple question: “What will your legacy be?” By asking the reader a question, you can get them to stop and think.

6. Provide more details. On the address-side of the postcard, the reader is told that Mr. and Mrs. Schweig made their gift through a bequest. Providing additional details and telling people where they can get even more information will satisfy all readers and their individual levels of curiosity.

7. Demonstrate impact. Donors want to make a difference. Whether they give to the annual fund or make a planned gift commitment, people want to know that their support will have a positive impact. They want to know that their donations will be used efficiently to help the organization fulfill its mission.

This postcard shows how the support of past donors is being put to good use. The implied messages are: We wisely use the support from past donors to help the community. We can help you to have a positive, high-impact as well.

read more »

March 22, 2013

Pope Francis Gets It. Do You?

I know that you may be wondering, “Why is a nice, Jewish guy writing about the Pope?”

Pope Francis greets the public. By Catholic Churches (England and Wales) via Flickr

Pope Francis greets the public.

Let me explain.

First, I believe that we all can learn something — sometimes, many things — from anyone.

Second, Pope Francis clearly understands branding, managing one’s image, living one’s mission, communicating effectively, engaging others, and maintaining a good sense of humor.

While the new Pope can certainly teach any number of lessons about religion and morality, I want to focus on what nonprofit managers and development professionals can learn from the new Pontiff.

Here are six things you can learn from Pope Francis that will help you do a more effective job for your nonprofit organization:

Know Your Brand. Pope Francis understands his brand. He is a Jesuit priest. The Order’s founding document, written by Ignatius of Loyola, calls on all Jesuits to take a vow of perpetual chastity, poverty and obedience. Through his lifestyle, public remarks, and image, the Pope has demonstrated his commitment to the principles outlined by the founder of the Society of Jesus (the religious order known as Jesuits).

Effective nonprofit managers and development professionals know they must carefully craft and manage their institutional and personal brands. We must have a mission, understand the mission and be able to convey that understanding to others.

Live Your Brand. Long before being elected the leader of the world’s 1.2 billion Catholics, Pope Francis lived his brand. For example, as a Cardinal in Argentina, he lived in a modest apartment rather than the more elegant, suburban Bishop’s residence. He used public transportation to get around. He cooked his own meals. In other words, he did not simply create a superficial public image. He created and lived a lifestyle. He lived authentically.

His authenticity continues. After the conclave elected him Pope, he took the name of Francis of Assisi explaining it this way, according to The New Yorker:

I will tell you the story. During the election, I was seated next to the Archbishop Emeritus of São Paolo and Prefect Emeritus of the Congregation for the Clergy, Cardinal Cláudio Hummes—a good friend, a good friend! When things were looking dangerous, he encouraged me. And when the votes reached two-thirds, there was the usual applause, because the Pope had been elected. And he gave me a hug and a kiss, and said, ‘Don’t forget the poor!’ And those words came to me: the poor, the poor. Then, right away, thinking of the poor, I thought of Francis of Assisi.”

Later, Pope Francis returned to his hotel to checkout of his room. He chose to take the bus rather than the Papal car. He was the new Pope, but he was also still the priest who rides the bus.

Nonprofit managers and development professionals must be authentic. We need to be true to brand identity and mission. It is not enough simply to pretend to be a certain way. Authenticity earns the public trust that generates and maintains support.

For example, there are charities that efficiently use donated funds to achieve their missions. However, there are also nonprofits or non-governmental organizations that squander contributed resources while still others are simply scams. On the surface, all may appear worthy of support. In reality, the authentic charities that operate with integrity are best positioned for long-term success on all fronts.

Manage Your Image. When addressing the public, Pope Francis reportedly ignored prepared remarks written by his would-be handlers. Instead, he spoke for himself, off the cuff. For example, he spoke of his desire for “a church that is poor and for the poor.” Beyond choosing his own words, the new Pope also chose to wear a plain white cassock instead of formal Papal robes. When first introduced to the public, he wore a simple wooden cross rather than a gold one such as those worn by his predecessors.

Nonprofit managers and development professionals need to carefully manage their own image as well as the image of their organization. Leaving our images to chance simply puts our organizations and us at risk. We must exert effort to effectively and appropriately manage our images and those of our organizations. It’s part of a sound communications strategy. Remember the old adage, “A picture is worth a thousand words.”

read more »

September 14, 2012

How Would You Like to Win a Free Cookie?

The job of every nonprofit development professional is to build solid relationships.

That’s what distinguishes fundraising from begging. The more engaged prospective donors are, the far more likely they will be to become supporters. The stronger the relationship with donors, the more likely they will be to give again and give more.

In the performing arts world, effective engagement is also important because, in addition to the performance product, it can lead to ticket sales.

The development and marketing people at A Noise Within Theater Company in Pasadena, California understand the importance of solid engagement and strong relationships. They also understand the power of a tasty cookie.

Let me just make two points perfectly clear:

 

  1. I’m not talking about just any cookie. I’m talking about a delicious cookie from Wildflour Bakery in Sierra Madre.
  2. I’m not the one awarding the free cookie. The creative minds at A Noise Within Theater Company are making the offer.

 

Antony and Cleopatra, 2012

The Company’s “mission is to produce world-class performances of the great works of drama in rotating repertory with a resident company; to educate and inspire the public through programs that foster an understanding and appreciation of history’s great plays and playwrights; and to train the next generation of classical theatre artists.”

You might think that a theater company that performs the classics would be dull and stuffy. But, you’d be wrong if you thought that about this Company. While the Company’s performances are rooted in the classics, its marketing is 21st century. You’ll find the Company on:

The Company’s new website has recently launched. On September 6, the Company made this announcement on its Facebook wall:

The WEBSITE is LIVE! While we are still in ‘Preview Mode’ we encourage you to go exploring! In fact, each [Facebook] fan who finds a new TYPO gets a certificate for a FREE COOKIE the next time they’re at the theater! Email marketing[at]anoisewithin.org to submit your typos and enjoy the new Website!”

This isn’t stuffy at all.

Rather than hiding from potential mistakes, the Company has boldly announced there may indeed be typos on its website. They revealed their interest in hunting down those typos. They engaged the public in a fun, and possibly rewarding, copyediting exercise. They encouraged the public to not just visit the website; they invited folks to spend time there actually reading.

read more »

July 22, 2011

9 Fundraising Tips You Can Learn from a Savvy 7-year-old

Like Art Carey, a columnist for The Philadelphia Inquirer, summertime might conjure images for you of a lemonade stand out of a Norman Rockwell painting. Carey recently wrote about a variation on that image. He told of his encounter with 7-year-old LilyRuth Mamary who operates a mobile lemonade stand in suburban Philadelphia along with her 11-year-old sister, HannahRose.

The Mamary sisters charge $1 a cup, provide complimentary cookies, and donate all of the money to the SPCA. I think the story primarily caught my attention because, when I was eight-years-old, I began my fundraising career by donating the money I generated from my own lemonade stand to a local charity. But, it also interested me because I recognized some lessons that all fundraisers can learn from the Mamary sisters. So, here’s what you can learn from a 7-year-old and an 11-year-old:

Mission. LilyRuth explained why she wants to raise money for the SPCA, “If I could raise some money, that would really help animals, and they might get adopted and then another animal and another person would be happy.” It’s a pretty simple statement. It’s not fancy. It wasn’t crafted by a strategic-planning consultant. But, it very clearly says what LilyRuth is striving for. It explains her intended outcome. It drives her passion and efforts. Everyone involved in fundraising needs to work for an organization with a powerful, meaningful, clear mission statement. And, everyone in the organization needs to know the mission statement. By the way, if you have to explain the mission statement to someone, it’s not a good mission statement.

Passion. LilyRuth and HannahRose are passionate about animals. They each have adopted a kitten from shelters. The family also owns two dogs that also came from shelters. For the past five years, the sisters have also volunteered about once a month at local SPCAs and animal shelters. Their passion for the cause comes through when they talk with their customers. Fundraisers need to be passionate about the causes they work for. Prospective donors, in part, will take into account your passion when evaluating whether your organization is worthy of their support. One way to demonstrate your passion is to donate to the cause for which you work. The Mamary sisters aren’t just satisfied with raising money for a good cause; they’ve “donated” their home to four animals in need.

Mobilize.The sisters could have set-up a traditional lemonade stand in the comfort of their own front yard. Instead, they thought they could do more business by loading their lemonade on to a wagon and taking it to an area park frequented by dog walkers and joggers. As a result, business is booming. Fundraisers need to make it easy for donors and prospects to find them. You also need to think of creative ways to spread your message. Are you using social networking services like Facebook, Twitter, and LinkedIn, just to name a few? Are you asking donors to refer prospective supporters? Are you getting out in public and talking up your cause? Like the Mamary sisters, get out there.

Photo by Moyan Brenn via Flickr

Appreciation. The sisters don’t just sell lemonade; they give their customers complimentary cookies as kind of a thank-you. What a nice surprise. Who doesn’t like cookies? What nice things are you doing to show your appreciation to your donors? Thank your donors appropriately (see last week’s blog post about thank-you letters). Also, think of creative ways you can recognize donors for their support beyond simple thank-you letters.

Quality. The sisters don’t serve lemonade from a can or carton. Their lemonade is made from organic lemon juice, real sugar, and water. It’s a quality product that shows respect for their customers. Quality counts. Fundraisers need to present a quality image in everything they do. That means looking neat and tidy when meeting prospects and donors. It means not having any spelling errors in your direct mail letters. It means producing high-impact results. You get the idea. Donors have plenty of choices of where they can give their money. Earn their trust and support by ensuring quality in all things.

read more »

%d bloggers like this: