Posts tagged ‘creativity’

May 12, 2015

Special Report: 21 Ways to Unlock Creative Genius (Infographic)

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I’m a big believer in the power of unlocking creative energy. Without change, without innovation, the nonprofit sector will continue to lack sufficient resources.

For decades, overall philanthropy has remained at about two percent of Gross Domestic Product. Doing business as usual may allow the nonprofit sector to continue at that two percent level. However, without taking creative risk, we will never see philanthropy get to three percent or four percent of GDP.

In my previous post, “If You Want $1 Million, Be Creative,” I looked at how creativity helped the City of Philadelphia win a $1 million grant from the Bloomberg Philanthropies. I hope the post inspires nonprofit professionals to seek creative solutions to fundraising challenges.

Now, I want to share an infographic that offers you “21 Ways to Unlock Creative Genius”:

21-tips-for-blocking-a-creative-block-infographic

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May 9, 2015

If You Want $1 Million, Be Creative

A wise person once said, “It’s not just what you say, but how you say it.”

Another wise person once stated, “A picture is worth a thousand words.”

Creatively taking these two aphorisms together can lead to great fundraising success. Consider what happened when the City of Philadelphia competed for a $1 million grant in the Bloomberg Philanthropies’ Mayors Challenge:

Mayors Challenge InfographicGood Company Ventures, the Wharton School at the University of Pennsylvania, and the Philadelphia Department of Commerce collaborated on a grant application for their Philadelphia Social Enterprise Partnership.

With over 300 cities from 45 states competing, the Philadelphia collaborative knew it needed to do something to standout. The Philadelphia team prepared the required written proposal, which came in at 30 pages of dense content.

Then, they contracted with David Gloss and his team at Here’s My Chance, a Philadelphia-based creative agency that works with nonprofit organizations. HMC was tasked with helping Philadelphia’s proposal submission standout from the crowd.

Gloss went to work and produced an infographic that would accomplish two things: 1) Distinguish the Philadelphia proposal from the others. 2) Provide an easy to understand summary of the 30-page proposal.

With an energetic, clean infographic branded in Philadelphia’s colors and a detailed written proposal, the Philadelphia team earned a spot as one of the Top 20 finalists. In the next round of the competition, finalists were asked to submit a short video describing their proposed program and the impact it would have.

Once again, HMC went to work. Here is how HMC describes what happened next:

Being a Top 20 finalist is pretty sweet…but winning is even sweeter. For the next round, all finalists created videos, and we knew ours had to be the Beyoncé of all entrants: bold, professional, and flawless. To allow for more freedom and flexibility for that, we decided to produce an animated video. Then, we booked the talent. Not only did Mayor Michael Nutter provide a voice over for the video, but he appeared in it as well.”

At the end of the long competition, Bloomberg Philanthropies named Philadelphia as one of the five winners, awarding the city $1 million! By the way, Philadelphia was the only winner to have submitted an animated, rather than live-action, video.

So, what can we learn from this?

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March 23, 2012

Are Zombies Philanthropic?

If a person is philanthropic while he’s alive, will he continue to be philanthropic if he were turned into a zombie?

Well, since zombies are soulless and not particularly bright, I think it’s probably safe to say that zombies would not be great philanthropists. However, I have discovered that zombies just might enable philanthropy.

Runner chased by zombies.

Before I explain, let me just say that you don’t need to check your calendar. I know Halloween is not just around the corner. However, the first of a series of nationwide zombie-infested 5K races of 2012 is coming up in May. And, a portion of the proceeds will benefit the American Red Cross.

“Run for Your Lives” is a 5K race through a zombie-infested obstacle course. The races will take place throughout 2012 in 11 cities around the U.S.A.

In an Oct. 26, 2011 article in The Daily, Derrick Smith, co-founder of the race, said that the first race in Maryland in 2011 was expected to attract about 1,000 participants. Instead, the race attracted far more interest and the number of racers had to be capped at 10,000. In addition, tickets were sold to approximately 1,000 spectators. This generated approximately $800,000 in gross revenue for the production company in addition to revenue generated from other related activities.

Race participants, who pay $77 each for the experience, are equipped with three “health flags” similar to what kids wear when playing flag-football in school. To be eligible for prizes, participants must finish the race with at least one health flag, which the zombies will be trying to seize. If a racer has all of his flags snatched away, he’s still allowed to complete the race, but he won’t be eligible for prizes. And, he’ll need to suffer the humiliation of being listed among the undead.

While these races are for-profit events, the race’s website lists the American Red Cross as a “Charitable Partner” with a portion of the proceeds going to the charity in an exhibition of corporate social responsibility.

This looks like a fun series of events. Not only will participants get to enjoy a fun race, they’ll also get to hear live bands, attend an after-party, and can even camp-out.

While the “Run for Your Lives” races look fun, they raise a number of questions:

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