Posts tagged ‘consumers’

December 23, 2011

Amazing News about Nonprofit / For-profit Partnerships

This is the Hanukkah and Christmas season. It’s a time of great spiritual meaning.

For Jews, it is a time to celebrate religious freedom and the survival of the Jewish people.

For Christians, it is a time to rejoice in the birth of Jesus Christ.

For retailers, this is economically a make or break season.

Now, there is stunning news concerning nonprofit/for-profit partnerships. Cause-related marketing is something that can significantly help both nonprofit organizations and their for-profit partners more than ever before.

According to a study from Cone Communications, a public relations and marketing agency specializing in cause branding and corporate responsibility, an overwhelming 94 percent of consumers are likely to switch brands, about equal in price and quality, to one that supports a social issue. This purchase behavior is at an all-time high since Cone first began measuring consumer purchase trends in 1993, says Craig Bida, Cone’s Executive Vice President of Cause Branding and Nonprofit Marketing.

“Over the years, consumers have been increasingly expecting companies to support social causes. Now, we’re seeing Americans demand companies address issues by speaking with their wallets,” said Bida.

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