Posts tagged ‘communication’

April 25, 2018

Avoid the 7 Deadly Sins When Working with Volunteers

Given that this is National Volunteer Month, I want to acknowledge the often unsung heroes of the nonprofit sector.

Like monetary donors, volunteers are supporters. We need to recognize that and act accordingly. Volunteers are a valuable resource for nonprofit organizations. They provide essential free labor. They serve as ambassadors in the community for your organization. They donate twice as often as non-volunteers do. They are just as likely as donors to include a charity in their Will. People who volunteer and donate are far more likely to include a nonprofit organization in their Will compared to people who do only one or the other. Volunteers are supporters!

Unfortunately, volunteerism is on the decline in the USA. This will be potentially costly to the nonprofit sector.

As I pondered the problem of declining volunteerism, I had the good fortune to “meet” Kelly Ronan on Twitter. Kelly is an Indiana State University Bayh College of Education Scholars-to-Teachers Program Scholar and a candidate for the Certified Nonprofit Professional credential offered through the Nonprofit Leadership Alliance.

I’ve been impressed with the material about volunteerism that Kelly regularly shares on social media. So, I invited her to share some of her insights and wisdom with us. I’m happy to report that Kelly has generously accepted my request, for which I am grateful.

Her guest post below looks at some best practices in volunteer management that will help you more effectively recruit and retain volunteers:

 

There are three key best practice areas when it comes to volunteer management. By mastering these three areas, you will help your nonprofit organization to more effectively recruit and retain volunteers. You’ll also help ensure that each volunteer’s experience is a good one thereby developing a valuable ambassador and potential donor.

1.  Start Off Right

To get off on the right foot with volunteers, you need to avoid missteps. But, that’s not enough. You also need to understand what motivates each individual so you can meet their needs.

Let’s first look at the many potential mistakes we can make with volunteers. For example, let’s consider Energize’s “7 Deadly Sins of Directing Volunteers” with this listing:

  1. To recruit a volunteer for a cause or program in which you do not believe.
  2. To sign a person up even if he or she is not right for a vacant volunteer position you need to fill, or to ask a volunteer to take on a role that misuses or underutilizes that person’s talents.
  3. To restrict a volunteer’s effectiveness by not providing adequate preparation, training, or tools.
  4. To ask salaried staff to work as a team with volunteers if you yourself do not have volunteers helping with the responsibilities of your job.
  5. To be so concerned about your own job security that you do not stand up and fight for the needs and rights of the volunteers you represent.
  6. To offer volunteers certain opportunities and working conditions, and then not deliver.
  7. To waste a volunteer’s time – ever.

You need to be honest, ethical, and fair with volunteers, just as you would be with staff. You also need to understand what motivates them. Let’s get one thing straight: Volunteers don’t volunteer just to get that happy, fuzzy feeling inside. Everyone volunteers for their own reasons. So firstly, determine the motivation of your volunteers. VolunteerHub offers more in their post here, but these were the common reasons for volunteering that they found:

  • Individuals have a personal tie to a nonprofits mission, goals, and values.
  • Individuals are looking for opportunities to meet and network with new people.
  • Individuals have a moral compass to do good.
  • Individuals are in search of skill-building opportunities.
  • Individuals want to practice leadership capacities.
  • Individuals are looking for ways to build their personal resume.
  • Individuals were asked to participate in a volunteer opportunity.

All of this means, when it comes to motivation, that you’re going to have a diverse group of volunteers. I can see how the thought of communicating effectively with all of them may seem intense. So, let’s take a moment to look into forming a communication strategy.

2.  Setting Up a Communication Strategy

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February 14, 2014

Are Dangling Bits a Good Thing?

As fundraising professionals, we spend a significant amount of time creating messages to our prospects and donors. We carefully write copy for letters, emails, reports, newsletters, and web pages.

However, can your intended audience easily read your well-written communication? If they can’t, they’re likely not reading what you write at all.

As I prepared to work on this week’s blog post, I received a Tweet from Robin Peake of Oxford, England:

I hate your Times New Roman font. I hate it so much, I don’t read your content. Please adapt.”

Initially, I thought the message was a bit over the top. While there are things I “hate” (i.e.: war, child rapists, disease, etc.), it’s tough for me to ever get too worked up over typography. So, I was going to reply to Robin with a snarky Tweet of my own:

Your loss.”

Instead, I decided to keep my perspective and use Robin’s message as a teachable moment, for you and for me.

When using the written word to communicate with others, there are six rules we should adhere to so that our messages are easy to read:

1. In print, use a serif font such as Times New Roman. Serif fonts have little dangling bits attached to letters while sans-serif fonts such as Arial do not. Studies have shown that readers have an easier time reading printed text that uses serif fonts.

Sans-Serif v. Serif Font

Sans-Serif v. Serif Font

2. In electronic communications, use a sans-serif font such as Arial. Studies have shown that readers have an easier time reading electronic media messages that use a sans-serif font. The cleaner lines of a sans-serif font make it easier to read a message on a low-resolution screen or a small screen such as a smart-phone.

3. Never use reverse type. Reverse type, whether in print or electronic media, is more difficult to read than dark type on a light background. It’s also easier to cut-and-paste, photocopy, and fax copy that uses dark type on a light background. Some designers like to use reverse type for emphasis or because it looks pretty. Nevertheless, you should resist the temptation to use reverse type for the reasons stated. The darker the type and the lighter the background, the better.

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