From opposite sides of the Atlantic Ocean, I learned of two stories that both raise an important question:
When should a charity refuse to accept a donation?
The first story concerns Lucy the Elephant, an historic six-story tourist attraction in the US. Built in 1881, the wood and tin structure is in need of major repairs. The nonprofit organization that operates Lucy the Elephant is raising money for the project.
Hearing about the repair effort, the nonprofit People for the Ethical Treatment of Animals offered to make a significant, though not huge, donation. However, the gift would come with major strings attached.
PETA wanted to use the attraction for anti-circus messaging. “PETA wanted to decorate Lucy ‘in a way that would educate visitors about the grim lives facing elephants in circuses.’ That would have included shackling one of her feet and affixing a teardrop below one eye,” according to the Associated Press.
However, the board of trustees for Lucy the Elephant rejected the PETA offer. Richard Helfant, the CEO of Lucy’s board of trustees, said that accepting PETA’s terms would risk scaring or upsetting children who visit the site. “Lucy is a happy place,” he said. “We must always ensure that children who visit Lucy have a happy experience and leave with smiles on their faces. Anything that could sadden a child is not acceptable here at Lucy.”
In other words, the board of Lucy the Elephant found that the conditions of the PETA gift offer were not in alignment with the organization’s own mission and, therefore, it could not accept the donation.
Meanwhile, on the other side of the Atlantic, a children’s charity in the UK was offered a gift from the Jimmy Savile Trust. Under normal circumstances, this would be considered great news. Jimmy Savile was a huge celebrity in the UK. He worked as a DJ, radio and television personality, dance hall manager, and a major charity fundraiser. He was sort of the Dick Clark of the UK.
Unfortunately, Savile also had a very dark side. Following his death in 2011, hundreds of people came forward to accuse the media star of sexual abuse. His alleged victims were eight to 47 years old at the time of the abuse. A Scotland Yard investigation and an ITV documentary looked into the allegations and the alleged cover up of the crimes.
In 2014, UK Secretary of State for Health Jeremy Hunt delivered a public apology in the House of Commons:
Savile was a callous, opportunistic, wicked predator who abused and raped individuals, many of them patients and young people, who expected and had a right to expect to be safe. His actions span five decades — from the 1960s to 2010. … As a nation at that time, we held Savile in our affection as a somewhat eccentric national treasure with a strong commitment to charitable causes. Today’s reports show that in reality he was a sickening and prolific sexual abuser who repeatedly exploited the trust of a nation for his own vile purposes.”
So, why would a charity, particularly a children’s charity, even consider accepting a gift from the Jimmy Savile Trust?
Raising the issue in the Institute of Fundraising Discussion Group on LinkedIn, the Fundraising Manager for the charity and participants provided some insights: