Posts tagged ‘Business Insider’

June 14, 2019

What is the Biggest Obstacle to Fundraising Success?

Have you ever wondered what is the biggest obstacle to fundraising success?

Is it the new tax code?

Is it the economy?

Is it the decline of religious affiliation?

Is it fewer donors?

Is it an underfunded fundraising budget?

Any or all of those might be obstacles. However, none of them is the biggest obstacle. So, what is?

You are the biggest obstacle to fundraising success.

Before you fire off a blistering comment to me, let me explain.

I know you’ve dedicated yourself to a noble profession. If you’re like many fundraisers I know, you continue to enhance your skills by studying books, reading blogs (wink, wink), participating in webinars, and attending conferences. I applaud you.

Unfortunately, none of that matters if you don’t take proper care of yourself, both physically and mentally. You can’t do your best if you’re not at your best. If you want to be the most successful fundraiser you can be, you must first take care of you. That begins with recognizing that workplace burnout is a real thing.

Recently, the World Health Organization announced, “Burn-out is included in the 11th Revision of the International Classification of Diseases (ICD-11) as an occupational phenomenon.” WHO explains:

Burn-out is a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed. It is characterized by three dimensions:

      • feelings of energy depletion or exhaustion;
      • increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job;
      • and reduced professional efficacy.”

Sound familiar? You’re not alone. Furthermore, a number of scientific studies demonstrate that overwork can lead to real health problems.

Business Insider reports:

  • People who work more than 55 hours a week are 33 percent more likely to suffer a stroke and have a 13 percent greater risk of heart attack than those who work 35-40 hours weekly.
  • It gets progressively harder to relax if you don’t periodically get away from external stresses like a heavy workload. Even a 24-hour timeout can have health benefits.
  • Taking fewer vacations can shorten your life expectancy.

Fortunately, there are things you can do to prevent or overcome job burnout. Using your allotted vacation time each year and taking a spontaneous day off can be enormously therapeutic.

My wife and I did just that when we recently played hooky for a day. It was a gorgeous Monday. So, at the last minute, we decided to push all of our responsibilities aside. We jumped in our car, and visited the Philadelphia Zoo. Founded in 1859, the Zoo is in a beautiful, park-like setting. We had a relaxing stroll, and even saw something we’ve never seen before. Whenever we’ve visited in the past, the hippos were always cooling off in their pond. However, on this trip, the weather was so perfect that we got to see the hippos walking around their enclosure. It made a special day just a bit more memorable.

Just our one day away from work, communing with nature a bit, was enough to recharge our batteries. We were much more relaxed and productive the rest of the week. Now, I know you might be thinking, “That’s nice, but that’s just one person’s anecdote.” Rest assured, though, that there’s plenty of scientific evidence backing me up.

Inc. magazine cites studies that show time away from the office:

  • Reduces stress,
  • Prevents heart disease,
  • Enhances sleep,
  • Improves productivity.

Business Insider reports:

  • Even planning a vacation makes people happier before they actually go.
  • Vacations and hooky days can provide greater life perspective and enhanced motivation.
  • Relaxing time off can keep your nerve cells healthy and your mind sharp.
  • Time off can make you more productive when you’re in the office.

Mental Floss reveals 11 hidden benefits of taking time off from work:

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February 10, 2017

What is the Most Important Thing a Donor Can Give You? … It’s Not What You Think It is.

What is the most important thing a donor can give you?

If I were to ask that question at an Association of Fundraising Professionals conference, I suspect most members of the audience would respond by saying, “A big check!” If I were to pose the same question at a National Association of Charitable Gift Planners convention, participants might shout out, “A Charitable Remainder Trust!”

In other words, we tend to think that the most important or valuable thing a prospect or donor can give a charitable organization is money, and preferably lots of it.

However, do we have the wrong goal in mind?

Maybe.

Amy Cuddy, a psychology professor and researcher at the Harvard Business School, says that successful professionals must first earn an individual’s trust and respect. “Psychologists refer to these dimensions as warmth and competence, respectively, and ideally you want to be perceived as having both,” according to a report in the Business Insider. The article continues:

Interestingly, Cuddy says that most people, especially in a professional context, believe that competence is the more important factor. After all, they want to prove that they are smart and talented enough to handle your business.”

However, Cuddy’s research demonstrates that earning trust is more important than proving competence. She shares her findings in her book, trust-by-dobi-via-flickrPresence: Bringing Your Boldest Self to Your Biggest Challenges. She also provides plenty of proven tips for engendering trust.

So, we see that the most important, valuable thing a prospect or donor can give you is their trust. Still not a believer? Keep reading. Cuddy’s research findings are in alignment with the studies completed by professors Adrian Sargeant and Jen Shang, of Plymouth University, who have stated:

There would appear to be a relationship between trust and a propensity to donate…. There is [also] some indication here that a relationship does exist between trust and amount donated, comparatively little increases in the former having a marked impact on the latter.”

In other words, the research demonstrates that the level of trust one has in a charity and its representatives, affects both willingness to give and the amount of giving.

Cuddy says:

If someone you’re trying to influence doesn’t trust you, you’re not going to get very far; in fact, you might even elicit suspicion because you come across as manipulative. A warm, trustworthy person who is also strong elicits admiration, but only after you’ve established trust does your strength become a gift rather than a threat.”

If you’re like most fundraising professionals, you instinctively understand the importance of establishing a trusting relationship. However, what are you doing to build and maintain them?

Here are just five helpful tips for earning and building trust with prospects and donors:

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