Posts tagged ‘books’

September 14, 2018

Lions, Tigers and Bears, Oh My: Fundraising in Times of Crisis

As I’m writing this, Hurricane Florence is barreling toward North Carolina. Watching the news reports, I’m reminded that the best way to weather a storm is to prepare before one strikes. The tragic situation in the southeastern US can serve as a metaphor for coping with any type of crisis, even for the nonprofit sector.

The best way to deal with a crisis is to prepare for one before one strikes. 

Guest blogger Sophie W. Penney, PhD is a big believer in that axiom. Sophie is President of i5 Fundraising and Senior Program Coordinator/Lecturer for the Penn State University Certificate Program in Fundraising Leadership. As the co-editor and chapter author of the soon-to-be-released book, Student Affairs Fundraising, Raising Funds to Raise the Bar, Sophie will be sharing her insights at the CT Alliance 2018 Conference on October 2, 2018 where she will present a session about leading through challenging times, Lions, Tigers and Bears: Leading Through Crisis.

A crisis can affect any type of organization. The nonprofit sector is not immune. As I point out in “What is the Most Important Thing You Can Learn from Recent Nonprofit Scandals?” there are three broad types of scandals or crises: 1) self-inflicted scandals beyond your control, 2) self-inflicted scandals you could have avoided, and 3) guilt-by-similarity scandal.

I’m grateful to Sophie for her willingness to share with us a few tidbits from her upcoming presentation that will help us all become better prepared to weather any scandal or crisis as we continue to strive to raise more money:

 

Michael Rosen’s recent blog post, “The Dark Side of the Fundraising Profession,” was a clarion call to fundraisers. The piece served as a reminder that a profession designed to bring joy and result in great good can be fraught with challenges.

Fundraisers are pressed to raise ever-larger sums (and the sooner the better); as a result, it can be compelling to focus on fundraising tips, tools, and techniques that will bring in ever-bigger dollars. Yet a crisis, particularly legal or ethical in nature, can derail fundraising not only for a fiscal year, but for far longer.

Fundraising in times of crisis hit home for me in 2011 with the advent of the Jerry Sandusky Scandal. This child sexual abuse scandal toppled the Penn State University President, resulted in the abrupt firing of the University’s revered football coach, led to the sale of a nonprofit founded to serve the very types of children who became victims, and rocked a small community previously known as “Happy Valley.” What’s more, the scandal came to light in the midst of the University’s billion-dollar capital campaign, which was on the verge of going into a public phase. Yet, the Sandusky Scandal is just one of many such crises to rock the nonprofit world:

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August 31, 2016

Do You Want Some End-of-Summer Reading?

Think before you speak. Read before you think.” ― Fran Lebowitz

Lebowitz has provided some great advice. However, with so many options, what should you read? As the official end of summer draws near, I thought I’d provide some suggestions for you. In turn, I hope you’ll share your own recommendations.

Here are some suggested quick reads…my five most read blog posts so far this year:

  1. Stop Showering All of Your Donors with Love!
  2. Stop Making Stupid Email and Direct Mail Mistakes
  3. Do You Know that “Planned Giving” is Bad for Fundraising?
  4. Avoid a Big Mistake: Stop Asking for Bequest Gifts!
  5. Donors Say: Enough about You. Let’s Talk about Me!

To discover other blog sites you might want to visit, checkout the following best-of lists that I’ve been honored to be part of:

Click for Donor-Centered Planned Gift MarketingTo help bloggers and readers more easily connect, I created the LinkedIn Discussion Group “Blog Posts for Fundraising Pros & Nonprofit Managers.”  Bloggers can promote their latest posts and readers can easily find those that interest them most and engage in thoughtful conversation, all in one place. Join the Group to get updates about information you’ll find helpful. You can find the Group by clicking here.

To help you find books that will get results and inspire, I created The Nonprofit Bookstore (powered by Amazon). At the site, you’ll get Amazon’s great prices and service. You’ll also have the satisfaction of knowing that, at no cost to you, a portion of each purchase will be donated to charity. At The Nonprofit Bookstore, you can search for books or browse categories including “Readers Recommend.” Among the books you’ll find there is my own: Donor-Centered Planned Gift Marketing. You can find all of the books your peers suggest by clicking here.

Now, it’s your turn.

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February 26, 2016

Can You Read Your Way to #Fundraising Success?

Unlike any other time in history, there is now a vast wealth of useful information available to fundraising professionals. Blogs, books, newspapers, and websites provide valuable insights. It’s an information tsunami every week. One could spend all day, every day, reading this material. If we did this, our knowledge would certainly grow. However, we wouldn’t raise very much money.

At some point, we have to stop reading and resume doing.

That means we have to strike a balance between learning and acting. Unfortunately, it also means we can’t read everything that is worthwhile. With our limited time, we need to focus on the best sources for powerful information. The challenge is: How do we find those great resources?

Blog by Dennis Skley via FlickrThis is where a newly released list from Joe Garecht at The Fundraising Authority can be of help. Joe has compiled a directory of “The Best Nonprofit Fundraising Blogs and Websites of 2016.” The listing contains 25 must-read blogs and websites.

I’m honored that Michael Rosen Says… has been included on Joe’s list along with so many others I’ve long respected.

I encourage you to checkout The Fundraising Authority recommendations by clicking here.

As Joe says, “Your nonprofit does great work. You need to raise money in order to do that work. You deserve the absolute best fundraising information to help you carry out your mission.” The Fundraising Authority blog and website list is a good place to start. Beyond that, you’ll also want to find the most helpful and inspirational fundraising and nonprofit management books. That’s where The Nonprofit Bookstore (powered by Amazon) can help.

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December 18, 2012

Special Report: How Will the Fiscal Cliff Affect Nonprofits?

kernow-warning-danger-7558099-l-225x300In recent weeks, there has been an increase in the amount of media coverage of the “Fiscal Cliff” negotiations in Washington, DC. I’ve even written a number of posts on the issue including: “Obama Plan Could Cost Nonprofit Sector $5.6 Billion a Year.”

Now, the blog site Nonprofit Community, hosted by publishers John Wiley & Sons and Jossey-Bass, has asked the question:

How Will the Fiscal Cliff Affect Nonprofits?

I, along with nine other Wiley and Jossey-Bass authors from different perspectives, respond. We offer insights and great advice for every nonprofit organization. By visiting Nonprofit Community, you’ll have a chance to hear from:

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January 13, 2012

Enter Now to Win a Free Planned-Giving Book

I always find January to be a bit of a let-down. By contrast, December is very festive with Chanukah, Christmas, Kwanzaa, Festivus, and New Year’s Eve. But January? January is dark, cold, and filled with post-holiday malaise.

So, I thought I would do something to bring a bit of fun into January.

In honor of the Martin Luther King, Jr. National Day of Service (January 16), publisher John Wiley & Sons and I will be giving away one free copy of my book, Donor-Centered Planned Gift Marketing.

MLK Day recognizes the birth of King while encouraging citizen action. Many in the nonprofit sector have embraced this day to promote volunteerism. Since my book helps nonprofit organizations secure much needed resources, I thought a planned-giving book give-away would be just one small thing I could do at this special time of year.

In a moment, I’ll tell you how you can enter to win. First, I want to say that I think planned giving is a very attractive way for individuals to support favorite charities, especially during challenging economic times.

A few years back, I was trying to explain to my oldest, childless aunt what it is I do for a living. I tried explaining planned giving. Grasping what I was saying, she asked, “Why on Earth would someone give to a charity after they’re dead?” I asked her, “What charities do you support now?” Among the organizations she supports is an animal welfare group. I then asked, “Who’s going to take care of the little puppies and kittens after you’re no longer here to keep writing checks?” Her eyes widened and, in that moment, I think I might have lost my inheritance.

Planned giving allows people to continue to support organizations they are passionate about after they are no longer here to keep writing checks. In addition, planned giving may help donors lower their taxes, pass money and property on to heirs in an efficient way, generate an income, or provide major gifts to organizations without making any sacrifice during their lifetime. All of these benefits of planned giving are magnified during challenging economic times.

For these reasons, among others, I strongly believe that now is a great time to talk with people about gift planning. Today, given economic uncertainty, individuals might be uncomfortable making a significant financial gift out of current cash. However, those same individuals might be perfectly willing to provide some type of deferred contribution or life-income gift.

Only 22 percent of Americans over the age of 30 say they have been approached by a nonprofit organization to consider a planned gift, according to a survey by the Stelter Company. Imagine how much more revenue would be generated if more nonprofit organizations asked more people for a planned gift.

Now, let me tell you how to enter the book give-away.

For your chance to win a free copy of Donor-Centered Planned Gift Marketing, simply comment below.

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