Posts tagged ‘Association of Fundraising Professionals’

March 12, 2020

Worried about Going to AFP ICON? Now You Can Attend Online!

[BREAKING NEWS (March 12, 2020): The AFP ICON in-person experience has been canceled. The AFP ICON VIRTUAL will still take place. Learn more by clicking here.]

The World Health Organization declares that the global spread of coronavirus (COVID-19) is now a pandemic. Nonprofit organizations around the world are beginning to limit non-essential travel, events, and even routine group interactions (e.g., sporting events, performances, classes, visitation, etc.). As the Association of Fundraising Professionals International Conference draws near, Mike Geiger, AFP President and CEO, continues to closely monitor the evolving situation.

With the AFP ICON scheduled for March 29-31, the organization issued two recent announcements:

  1. At this point, the conference will open as planned in Baltimore, MD. Both AFP and the Convention Center are taking precautions. You can learn more by clicking here.
  2. If you cannot or do not want to attend the AFP ICON in-person, you now have the option of participating online.

“AFP knows it’s not a normal time—and your organization may have placed a ban or restriction on your travel, or perhaps you’re unsure and concerned about traveling. But you still need to learn and develop your skills and be inspired by extraordinary speakers from around the world. You still need what AFP ICON can offer, which is why we’re offering AFP ICON VIRTUAL, your online fundraising conference,” says AFP.

Registrants for AFP ICON VIRTUAL will receive:

  • Three days of AFP ICON sessions — that’s 9 different education sessions — featuring some of the best content and speakers that AFP ICON has to offer—and each one video-recorded so you can also watch them at your leisure;
  • Q&A participation to help you get involved as if you were with us in Baltimore;
  • Access to bonus materials including new live content, webinars and micro-learning videos in between education and plenary sessions;
  • Keynote sessions with activist Zainab Salbi and Chef José Andrés; and
  • Audio recordings of EVERY breakout education session offered at AFP ICON, so you still get all of the training you need to be an effective fundraiser!

The registration fee for AFP ICON VIRTUAL is $1,249 for AFP members or  $1,499 for non-members. If you have already registered to attend the conference in Baltimore, AFP permits you to convert your registration to AFP ICON VIRTUAL if you choose.

There are a number of benefits to attending AFP ICON VIRTUAL:

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March 6, 2020

How will Coronavirus Affect Your Fundraising Efforts?

Coronavirus is spreading with profound implications for the nonprofit sector. As I write this post, there have been 98,088 global documented cases of COVID-19 resulting in 3,356 deaths.

This is my third post about coronavirus. Previously, I looked at how you can keep yourself and your colleagues healthy, and I have written about what the Association of Fundraising Professionals is doing to ensure a safe, successful International Conference later this month.

Now, I want to look at some of the ways the advance of COVID-19 might affect your fundraising efforts. Most of the points were shared with me by Ken Wyman, a Canadian-based consultant and Professor Emeritus from the Fundraising Management graduate program at Humber College. I thank Ken for generously sharing his insights.

While there is no reason for you to panic, you and your nonprofit organization should prepare for what is happening and what could happen. To help you with your planning, here is a list of just 17 ways your fundraising efforts could be affected:

1. Special events may need to be canceled. Already, the American Physical Society canceled its annual conference; the Global Health Conference has been canceled; the American Bar Association canceled its National Institute on White Collar Crime; Chicago State University has canceled some basketball games; and other nonprofit and for-profit events have been canceled. You might need to cancel certain events out of real health concerns or because attendance would be low because of fear.

2. Staff and volunteers may need to work from home, and/or take sick days. Sick people should stay out of the office rather than come in and risk infecting colleagues. Not only will this protect people from coronavirus, but it will also protect them from many other illnesses as well. To allow for this, your organization might need to revise its policies and procedures.

3. Donors may value your health-related projects more. If your nonprofit is a healthcare organization or a charity that offers health-related programs, you may find greater donor interest in your services. Be sure to let people know how your organization is responding to the current health situation.

4. Corporate donations may go down as profits and stock markets decline. The US stock market has seen several days of sharp decline and extreme volatility. Leading economists anticipate a global reduction in Gross Domestic Product because of COVID-19. A decline in corporate profits will likely result in a decrease in corporate giving. When appealing to corporations, be sure to demonstrate how giving to your organization will deliver value to the corporation.

5. Don’t lick envelopes for thank-you cards. Eww! The same goes for any correspondence you mail. Instead, for high-volume mailings, automate the process; for low-volume mailings, use a damp sponge or paper towel to moisten envelopes. The bonus is that you won’t risk getting a paper cut on your tongue.

6. This is a good time to remind donors about gifts in their Wills. A gift in a Will is a great way for someone to support their favorite charities when they might not be able or willing to do so with a current cash gift.

7. Isolated lonely donors may welcome phone calls. As people start spending more time at home rather than risking a trip out in public, some will begin to feel isolated. These supporters will appreciate a phone call from you even more than ever. Call donors to thank them, update them about a program, survey them, etc.

8. Virtual board meetings are less infectious and better for the environment. Instead of gathering your board members around a conference table, you can host a virtual board meeting. You have a number of technology options to accomplish this ranging from a simple conference call to a video meeting. The bonus is that using technology will reduce greenhouse gases as board members will not have to drive or fly to the meeting.

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March 4, 2020

Is the AFP International Conference in Jeopardy?

[BREAKING NEWS (March 12, 2020): The AFP ICON in-person experience has been canceled. The AFP ICON VIRTUAL will still take place. Learn more by clicking here.]

[UPDATE (March 16, 2020): The Association of Fundraising Professionals has announced the schedule for the AFP ICON VIRTUAL while slashing the price. The cost is now $799 (members) and $999 (non-members). You can review the schedule, discover the extras included with registration, and learn how to register by clicking here.]

Will thousands of fundraising professionals from around the world have their plans derailed by the coronavirus (COVID-19)? With the Association of Fundraising Professionals International Conference scheduled to run from March 29 – 31, in Baltimore, MD, it’s natural for people to have concerns.

As I write this post, there have been 95,481 global documented cases of COVID-19 resulting in 3,285 deaths. Business supply chains have been interrupted. The stock market has fallen significantly. Airlines have canceled flights. Governments have imposed quarantines and travel restrictions. The World Health Organization says that the spread of coronavirus could lead to an international pandemic.

While the threat from coronavirus is real, we need to keep it in perspective. For example, influenza has resulted in over 18,000 deaths in the US this flu season alone compared to 11 deaths resulting from coronavirus.

I’m not being dismissive about the threat from coronavirus. I’m just suggesting we need to prepare rather than panic.

That is exactly AFP’s perspective.

Mike Geiger, AFP President and CEO, announced the show will go on:

AFP ICON 2020 in Baltimore is ready to go, featuring over 100 educational sessions, two amazing keynote speakers and plenty of networking opportunities for you to see old friends and make new ones.”

While Geiger looks forward to welcoming thousands of fundraisers to Baltimore, he remains focused on the health, safety, and comfort of all participants. Underscoring this, Geiger issued a statement saying:

  1. We have been in contact with the Baltimore City Health Department to let them know of our conference and open lines of communications.
  2. We have been in discussions with visitors’ bureaus, health professionals and other associations to gain an understanding of the true travel and health environments across North America and around the world.
  3. We continue to monitor announcements and updates from the US Department of Labor and the Centers for Disease Control and will take our guidance from them and other key agencies.
  4. At AFP ICON, we will institute the following policies and procedures:
    • We are encouraging participants to make AFP ICON a “handshake-free” meeting.
    • We will be providing hand sanitizers and recommending hand washing as much as possible.
    • We will have a medical office onsite in case participants are feeling unwell and would like medical guidance.
    • The Baltimore Convention Center is increasing the amount of hand sanitizing stations that are available throughout the facility and taking a pro-active approach to cleaning the facility every day.

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December 27, 2019

Here are Some Things You Might Have Missed

As 2019 comes to a close, we have a chance to catch our breath and reflect on the previous 12 months. So, I thought I would take a bit of time to share with you some items you might have missed during your busy year. In addition, because some readers have asked about my ongoing battle with cancer, I also want to take this opportunity to update you on my personal situation.

Top 100: Charity Industry Influencers:

One news item in 2019 that might not have caught your attention was the publication of Onalytica’s list of “Top 100: Charity Industry Influencers.” The Onalytica algorithm ranked me number 16 in the world! I found that exciting and, frankly, just a bit scary. I’ll have to be even more careful about what I say. 🙂

Top Blog Posts:

Because I recognize that you can’t read everything that crosses your desk, I’ve put together a list of my top ten most-popular posts published in 2019 in case you’ve missed any of them:

I Told You So: Charitable Giving is Up!

How to Stop Offending Your Women Donors

High Fundraiser Turnover Rate Remains a Problem

Are Donors Abandoning You, Or Are You Abandoning Them?

Do You Want to Know the Latest, Greatest Fundraising Idea?

Do Not Fall for Newsweek’s Fake News!

3 Reasons Why Your Year-End Fundraising Will Fail

Who are Your Best Planned Giving Prospects?

Know When to Stop Asking for Money

Inspired by Lady Gaga: 10 Ways to be a Fundraising Genius

Here’s a list of five of my older posts that remained popular in 2019:

Here is One Word You Should Stop Using

Can You Spot a Child Molester? Discover the Warning Signs

Can a Nonprofit Return a Donor’s Gift?

5 Things Never to Do in Your Phone Fundraising Calls

Impact of Nonprofit Sector: More Than Most People Think

I invite you to read any posts that might interest you by clicking on the title above. You can also search this blog by topic using the site’s search function (either in the right column or below).

Blog Site Recognition:

Over the years, I’ve been honored to have my blog recognized by respected peers. I’m pleased that, among the thousands of nonprofit and fundraising sites, my blog continues to be ranked as a “Top 75 Fundraising Blog” – Feedspot, “Top Fundraising Blog” – Garecht Fundraising Associates, and “10 Fundraising Blogs You’ll Love” – Stelter.

To make sure you don’t miss any of my future posts, please take a moment to subscribe to this site for free in the designated spot in the column to the right (or, on mobile platforms, below). You can subscribe with peace of mind knowing that I will respect your privacy. As a special bonus for you as a new subscriber, I’ll send you a link to a free e-book from philanthropy researcher Russell James, JD, PhD, CFP®.

Articles in AFP’s Magazine, Advancing Philanthropy:

In 2019, I was pleased to have three of my articles published in Advancing Philanthropy, the official magazine of the Association of Fundraising Professionals:

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October 29, 2019

Raise More Money When You Avoid the 7 Deadly Sins of Fundraising

Fundraising success depends on having a good cause. It also requires that fundraisers do things the right way. But, none of that is enough. To successfully raise money, fundraisers must also avoid making costly mistakes, either unknowingly or (and you would never do this, right?) knowingly.

Making mistakes can cause your organization to lose donors and have a difficult time finding new ones. In some cases, one charity’s mistakes can harm the reputation of the entire nonprofit sector causing even innocent organizations to lose support.

Philanthropy researchers have shown us that the more someone trusts a nonprofit organization, the more likely they are to give. Furthermore, the more they trust a charity, the more money they are likely to donate. A report issued by Independent Sector stated:

The public is demanding a greater demonstration of ethical behavior by all of our institutions and leaders ….To the extent the public has doubts about us, we shall be less able to fulfill our public service.”

In short, trust affects both propensity for giving and the amount given. Those who have a high confidence in charities as well as believe in their honesty and ethics give an average annual contribution of about 50 percent more than the amount given by those sharing neither opinion.

You can read more about the research into trust and philanthropy in an article I wrote a number of years ago for the International Journal of Nonprofit and Voluntary Sector Marketing.

For the Association of Fundraising Professionals Ethics Awareness Month,  I wrote a feature article for the October issue of Advancing Philanthropy magazine: “Ethics, Fundraising, and Leadership: Avoid the Seven Deadly Sins of Fundraising.” As I pointed out:

You’re a good person. At the very least, you try to be a good person.

However, that’s not good enough. Effective fundraising demands more of us. Every action we take, no matter how small or large, has the potential to build or erode public trust, which could have a corresponding impact on philanthropic support.

Among other things, being a fundraising professional means you must always strive for excellence while avoiding missteps that could have costly consequences for you and/or your organization. Fortunately, you do not have to endure risky mistakes to learn from them. Instead, thanks to media headlines, you can learn from the mistakes of others.”

In the AFP article, I discuss seven missteps made by real charities. While there are certainly more than seven deadly fundraising sins, my article highlights common issues of concern. For example, conflicts of interest was rated among the top ethical concerns of fundraisers, according to a recent AFP survey. In my article, I explore this issue citing a real-world example:

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October 18, 2019

11 Things You Need to Know When Looking for a New Job

The high-rate of nonprofit staff turnover has been a topic of discussion for decades. Most recently, a Harris Poll study conducted for The Chronicle of Philanthropy and the Association of Fundraising Professionals has fueled the conversation. Harris found that more than half of the fundraising professionals in Canada and the USA that were surveyed say they plan to leave their job within the next two years.

Over the years, much has been written about what it will take to reduce the turnover rate. I even wrote about this in August. Now, I want to look at the issue another way. While it’s important to retain talented staff, we need to acknowledge that staff turnover is a fact of life. Even if the sector manages to do a more effective job retaining employees, the reality is that, eventually, staff will leave their position. You will leave your position.

That got me thinking about what you need to know when the time comes to hunt for a new job. I also thought about what professional recruiters need to know, from a candidate’s perspective, when representing a nonprofit client.

Because I’ve been self-employed since 1982, I didn’t feel quite qualified to write on the subject from a job candidate’s perspective. So, I invited Dan Hanley to share several tips based on his own job searches over the years as well as his encounters with executive recruiters. Dan is CEO and Lead Consultant with Altrui Consulting.

I thank Dan for kindly sharing six tips to keep in mind when looking for a new position as well as five things you should definitely avoid doing. In addition, he shares five suggestions for nonprofits who work with a professional recruiter.

Checkout Dan’s tips and, then, please share your own:

 

If the statistics I read are correct, more than half of nonprofit fundraisers are either looking for a new job or will be soon. Although I am troubled by this, as you might be, I am writing this post based on my experiences with looking for a job and the dozens of peers who are currently looking for their next nonprofit fundraising position.

Back in 2013, I was laid off. I had seen it coming and had a week to prepare before I was called into my boss’s office. My hunch was correct, and one morning I was told even though I was such an awesome guy, I was being laid off. I was handed a check and given the day to pack up and go.

I was grateful that I had already begun to prepare for this. I walked back to my office, called my husband, pulled up the state unemployment website and applied for unemployment. I then logged onto Facebook and told all of my friends and family that I had been laid off and had time for breakfast, lunch, or coffee with them, and that since I was no longer employed they would need to pay.

By the end of the day, I had 68 invitations to breakfast, lunch, or coffee.

Regardless of the reason you are searching for a job, the first thing to know is that you have a lot of support. Most likely, more than you know in the moment. You have your family, friends, former colleagues, peers who you know from work or through social media, etc. Remember this. You are not alone.

I have heard from people smarter than me that the best time to look for a job is when one has a job. Depending on your personal situation, this may or may not be true. The following six suggestions are for anyone looking for their next opportunity, no matter their personal situation:

  • Revisit your resume. Then ask a peer to do the same for you.
  • Sign up for any job email blasts from local nonprofits, national job search sites, and anyone else who sends out such lists.
  • Let everyone know you are looking for a job. Let them know what you envision as your next adventure. For social media platforms, like LinkedIn, you can even make it so recruiters know you are looking and are open to being approached by them.
  • If unemployed, get dressed for work every day and dive into your search. I found it invigorating to be in a dress shirt and slacks at 6:30 am while looking for any new job postings.
  • Share with others, even if it’s just one other, how you are honestly doing and feeling.
  • Be just as active on social media as you were while employed. If you were not active before, become active.

To go with the list of items I suggest you do when in a job search, here are five things I suggest you not do:

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October 4, 2019

The 4 Pillars of the Donor Experience

Your nonprofit organization has a serious problem. While you are expending enormous energy to attract, retain, and upgrade donors, things aren’t working out as well as they could. As a sector, charities are doing a horrible job of hanging on to supporters.

Let’s be clear. The low retention rate among donors is not their fault. Instead, the fault rests with charities that do not ensure a donor experience that inspires long-term commitment.

Fortunately, there’s something you can do about this. You can enhance the experience of your donors and thereby increase your chance of retaining them and upgrading their support. A new book by Lynne Wester, The 4 Pillars of the Donor Experience, will show you the way.  Lynne is the principal and founder of Donor Relations Guru  and the DRG Group. In addition to her books and workshops, she created the Donor Relations Guru website to be used as a unique industry tool filled with resources, samples and thought leadership on donor relations and fundraising.

I first encountered Lynne several years ago at an Association of Fundraising Professionals International Conference. She was leading a mini-seminar in the exhibit hall hosted by AFP. As I was walking past, her talk stopped me in my tracks. She was entertaining while talking about a subject that seldom is properly addressed at fundraising conferences. And her thoughts about donor relations resonated with me. I’ve been a fan ever since.

Lynne’s latest book, which is graphically beautiful and accessible, breaks down the philosophy of donor engagement while providing concrete strategies, tangible examples, and a whole slew of images and samples from organizations across the nation who are doing great work. The book is interspersed with offset pages that really drive home the theories outlined and provide specific examples that nonprofit professionals constantly crave and request. You’ll find key metrics, team activities, survey questions, and so much more. If you want to improve your organization’s donor retention rate, get Lynne’s book and improve the donor experience.

I thank Lynne for her willingness to share some book highlights with us:

 

When I sat down to write The 4 Pillars of the Donor Experience, I wanted it to be a continuation of our thought work in The 4 Pillars of Donor Relations. But honestly, I wanted it to be a book that was read beyond donor-relations circles and practitioners and instead shared across departments and read widely by the nonprofit community.

Why? Because we have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30 percent, and overall donor retention less than 50 percent, we are in danger of losing our donor bases. We see this in the fact that 95 percent of our gifts come from five percent of our donors and, in higher education, the alumni giving rate is falling each and every year. My belief is that most of these declines can be attributed to our behavior and our insistence on ignoring the donor experience.

The donor experience is everyone’s responsibility and it requires much more than a thank you letter and an endowment report. It is a mindset. The four pillars—knowledge, strategy, culture, and emotion—can be applied in a wide variety of areas.

Knowledge is essential because it lays the foundation for all of our actions with donors. Far too often, we make dangerous assumptions that affect the donor experience. Getting to know your donors is essential. Look beyond the basic points of information and dig into a donor’s behavior and also communication preferences. Gathering passive intelligence is inextricable from the practice of crafting the donor experience. Seeking active intelligence is essential. What information are you gathering through surveys, questions, and intelligence gathering? Intentional feedback can help you prove your case for additional human and financial resources, new programs or initiatives, and gives you new content and activity to test.

In addition, consider how you can use this information to enhance the donor experience for all donors, regardless of level. Curiosity and tenacity are encouraged in this space. Being intentional is a mindset, a new way of operating and data drives all that we do. It’s your responsibility to gather as much data as possible to help build the strategic case for your donors and their experience.

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August 19, 2019

High Fundraiser Turnover Rate Remains a Problem

Here we go again. There is yet another report about the high turnover rate among fundraising professionals.

According to a Harris Poll study conducted for The Chronicle of Philanthropy and the Association of Fundraising Professionals, more than half of the fundraising professionals in Canada and the USA that were surveyed say they plan to leave their job within the next two years. Among respondents, 30 percent say they plan to leave the fundraising profession altogether by 2021.

The ongoing high turnover rate among fundraising professionals is costly to nonprofit organizations. There is the cost of hiring and training new staff. There is also the enormous cost associated with the loss of continuity and the abandonment of relationships with prospects and donors.

Social media and the blogosphere have been reacting to the new report. For example, Roger Craver, at The Agitator, offers a well-done summary of the data and shares some additional resources exploring the problem. Unfortunately, much of the discussion I’ve seen overlooks what I view to be the real problem that allows high fundraising staff turnover to continue. Let me explain.

Soon after becoming a fundraiser, I began hearing talk about the problem of high staff turnover. That was back in 1980. Many causes were identified. Many solutions were offered. Sadly, nothing substantive has changed over the intervening four decades. Nothing! NOTHING! N-O-T-H-I-N-G!

I’m fine with surveys that continue to point to the turnover issue. I’m fine with many proposed solutions to the situation. However, do not expect me to believe anything will actually change.

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June 11, 2019

4 Major Problems with Nonprofit Compensation

Salaries are a big problem for nonprofit organizations. However, the problem, or rather problems, might not be what you think they are.

Let’s look at just four major issues:

1. Nonprofit staff earns too much money. The mainstream media regularly trumpet the high salaries that some nonprofit executives receive. Through their selective reporting, many in the media advance a narrative that suggests nonprofit professionals earn too much money. As a result, donors focus frequently on charity overhead, including salaries, rather than program and service outcomes when evaluating charitable organizations.

2. Nonprofit staff earns too little money. Simply put, many people working for nonprofit organizations are grotesquely underpaid. For example, I recently came across an advertisement for a nonprofit Administrative Manager and Marketing Associate in Washington, DC. The charity requires candidates to have a college degree and an automobile. The organization offers an annual salary of just $35,000. Take a moment and think about that. The job pays $35,000 a year in Washington, DC! In case you don’t know, Washington, DC is the fifth most expensive city in the US, according to Kiplinger.

Yes, some charity executives are overpaid. However, many high-paid nonprofit employees are worth every dollar because of their skills and proven results. Geographical cost of living is another reason some nonprofit professionals earn higher salaries. On the other hand, the story that the media seldom cover is that of underpaid nonprofit staff. The failure to provide a competitive salary, or even a salary someone can live on reasonably, makes it difficult for charities to attract and retain talented staff.

Maclean’s examined nearly 600 charities in Canada with gross revenue of over $2 million (Canadian $). The publication found charities that significantly overpaid or underpaid chief executives, relative to peer organizations, were less likely to be transparent or efficient. “Analysis of charity data suggests extremely high compensation is linked to poor results for charities. But intriguingly, so is extremely low compensation,” according to the report. “High salaries receive the most attention, but Maclean’s found a stronger correlation with poor performance at charities that underpay their staff or have no staff at all.”

Ideally, nonprofit organization would provide employees with competitive compensation packages taking into account the type and size of organization, the job position, and geographic area. Compensation does not have to be precisely average; it can be high or low though it should be within the average range. Compensation that is excessively high or low can be directly problematic and could be a symptom of other problems at the organization.

This brings me to a third compensation problem:

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April 29, 2019

Update: Get a Free Webinar, Magazine Article, Poll Results

I want to update you about three posts I recently published. In addition, for National Child Abuse Prevention Month, I wish to draw your attention to one of my older posts that will help you keep the children you love safe.

Free Webinar:

Did you miss it? Recently, I presented a webinar for SEI Investments Management Corporation: “Investing in Your Future: Practical Strategies for Growing Your Planned Giving Program.” If you missed the program or wish you could share it with colleagues, I have some good news for you. The webinar is now available for free download by clicking here.

In just 30 minutes, you’ll learn:

  • 8 reasons you should be a planned giving “opportunist”
  • Why you should invest more in planned giving instead of current giving
  • 5 Tips to boost your planned giving results immediately

In addition to the webinar itself, you’ll also be able to download additional resource materials including a list of 20 factoids about planned giving, a planned giving potential calculator, an executive summary of recent research findings from Dr. Russell James’ report “Cash is Not King in Fundraising,” and a digital copy of Dr. James’ book Visual Planned Giving: An Introduction to the Law & Taxation of Charitable Gift Planning.

Advancing Philanthropy Article:

Have you read my recent article published in Advancing Philanthropy, the Association of Fundraising Professionals magazine? “To Sir/Madam, With Love” shares stories from a number of fundraisers about their favorite teachers. Great teachers:

  • help us develop broad skills such as critical thinking,
  • help us develop specific skills such as how to write an effective appeal letter,
  • inspire us,
  • encourage us,
  • move us to think beyond ourselves and better understand others,
  • open our minds to lifelong learning,
  • motivate us to giveback by sharing our own knowledge.

After downloading the free article by clicking here, check-out my recent post that will give you tips that will help you find excellent teachers who can help you enhance your skills and inspire you: “Are You Really Just a Fundraising Amateur?”

Poll Results — Presidential Candidate Philanthropy:

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