Archive for October 27th, 2020

October 27, 2020

So, Wake Me Up When It’s All Over

There’s a line in the well-known Avicci song that goes, “So, wake me up when it’s all over.” It nicely sums up my feelings about 2020. It’s been a stressful year for us all in so many ways. Yet, despite the strain, I keep seeing articles and webinars full of unfounded optimism, particularly as they relate to fundraising in the post-COVID-19 world. Here are just a small number of the titles I’ve come across:

  • Rebooting and Managing After COVID-19
  • How to Keep Your Donors Once the Crisis Ends
  • Fundraising Predictions for After COVID-19
  • Fundraising Post-COVID-19
  • How Nonprofits Should Approach Grant Makers Post-Covid-19
  • After the Pandemic Fundraising

So, when is this post-COVID-19 time supposed to arrive?

No one knows. However, we do know it’s not going to arrive anytime soon. As I write this, the USA, and much of the world, is experiencing a coronavirus pandemic resurgence following efforts to reopen economies. We still don’t have a vaccine. While there might be a viable vaccine by the end of this year, experts say broad distribution will not be possible until probably the middle of 2021, at best. In the meantime, we still do not have solid, reliable therapeutics to treat the disease.

Even once people are vaccinated and the pandemic is brought under control, economists tell us it will take months, if not years, for the economy to recover. The Federal Reserve says that the jobless rate will remain elevated through 2022. The Congressional Budget Office believes it will take two years for the economy to recover to a pre-pandemic level. Even once things do return to “normal,” we do not know what that new normal will look like. For example, “about 2 in 5 Americans in a nationwide Bankrate survey from May, for instance, said they expect to shop less at traditional in-person retailers.”

While it will take time for the overall economy to recover, it will also take time for individuals to recover from financial as well as other physical and mental health issues made worse during the pandemic. For example, the percentage of individuals experiencing depression doubled even during the early months of the pandemic, according to the US Census Bureau.

So, if the lovely post-COVID-19 world is not going to arrive anytime soon, what should you really be focusing on over the next several months or longer? Here are just a handful of ideas:

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