A traditional formula for fundraising success involves having the right person ask the right person, in the right way, for the right gift, for the right project, at the right time. Another way for you to raise more money for your nonprofit organization is to avoid making mistakes that could prove costly by putting potential support in jeopardy.
The public’s trust in the nonprofit sector has been on a steady decline over the past several years. At the same time, the number of charity donors has been decreasing.
So, what can we do to rebuild donor confidence, and inspire much-needed support?
I’ll answer that question in a FREE webinar hosted by the Association of Fundraising Professionals – Delaware, Brandywine Chapter. Here are the details:
Avoid Costly Mistakes & Raise More Money
Date: Wednesday, October 28, 2020
- Networking Time: 9:30 AM to 10:00 AM (EDT)
- Program Time: 10:00 AM to 11:15 AM (EDT)
- Audience: This webinar is open to AFP members and non-members everywhere.
- CFRE Credits: This webinar qualifies for 1.25 CFRE education points.
- Registration: Click here to register for this FREE webinar. Space is limited.
During the webinar, I’ll cite real-world examples to identify seven common fundraising mistakes that can prove costly to your organization. You will get simple tips for avoiding those mistakes, and you will receive a decision-making model to help you avoid or minimize countless other pitfalls.
By avoiding mistakes and more consistently making solid decisions, you will be able to enhance the confidence that the public has in your organization and, therefore, you’ll raise more money.
As I referenced in a previous post, a study conducted by researchers at the Henley Management College in the United Kingdom found that “there would appear to be a relationship between trust and a propensity to donate” (Sargeant and Lee, 2002). Non-donors place significantly less trust in charities than do donors. That’s likely one major reason why non-donors are, well, non-donors. If nonprofit organizations are to attract new supporters, they will need to develop methods to build public trust. One way to build public trust is to be seen as consistently making good decisions. When organizations and the people who work for them are perceived of as consistently doing right, public confidence will grow.
“It would … appear that where donors believe that the management of a particular organization exercises good judgment, higher levels of trust may result” (Sargeant and Lee, 2002). “There is some indication here that a relationship does exist between trust and amount donated, comparatively little increases in the former having a marked impact on the latter” (Sargeant and Lee, 2002). So, trust impacts both propensity for giving and the amount given. According to a report issued by Independent Sector, a United States based coalition of major nonprofit organizations, foundations and corporations, “…those who have a high confidence in charities as well as believe in their honesty and ethics give an average annual contribution … about 50 percent greater than the amount given by those sharing neither opinion.” (Toppe and Kirsch, 2002).
Individually and collectively, nonprofit organizations can do many things to build public trust. During the webinar, you’ll learn some of the things you can do that will allow you to raise more money.
I hope you’ll join me on Oct. 28, 2020, for the FREE AFP – Delaware, Brandywine Chapter webinar. Register now.
That’s what Michael Rosen says… What do you say?
Michael Rosen Says... 
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