Archive for September 30th, 2020

September 30, 2020

5 Powerful Tips for Successful Year-End Fundraising

It’s here! Another year-end fundraising season is upon us. While 2020 has been, um, let’s call it a “challenging” year, there are nevertheless some reasons to be hopeful about the potential for philanthropic giving in the closing months of the year:

Economists say that the economy is rebounding and expect growth to continue, though at a modest pace, through the end of 2020.

The unemployment rate is declining as the economy begins to cautiously reopen.

The stock market, while volatile, continues to trend upward.

Home values are increasing and sales continue their upward trend.

Giving to Donor Advised Funds is up sharply making more money available for giving from DAFs.

Consumer confidence is rebounding.

At least one analysis predicts significant growth in contributions during Giving Tuesday on Dec. 1, 2020. Another forecast predicts that charitable giving will be robust in 2020 and 2021.

While there are a number of reasons to be hopeful about year-end 2020 philanthropy, we can’t just sit back and expect the money to roll into your charity. Changes in the current environment can easily affect results, either for the good or for the bad. Bringing in more donations for your organization will require you to work hard and remain nimble.

Here are five tips to help you maximize your year-end fundraising efforts:

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