Free Webinar: Get Fundraising Tips in the Time of COVID-19

[GOOD NEWS UPDATE (March 21, 2020): If you attempted to register for my free webinar with the AFP Greater Philadelphia Chapter, you may not have been able to do so as the program was immediately over-subscribed. However, AFP-GPC has increased capacity to accommodate more participants. Please try to register now by clicking here. I apologize for the inconvenience, and thank you for your patience.]

[UPDATE (March 20, 2020): Based on how quickly my free webinar became over-subscribed, I realize that there is a massive need for information about how the coronavirus pandemic is affecting the nonprofit sector and what we can do about it. If your charity or professional association wants to deliver an online training program on this, or any other subject, please contact me. Together, we’ll get through this.]

Join me for a free webinar hosted by the Association of Fundraising Professionals – Greater Philadelphia Chapter and sponsored by Merkle Response Management Group. During the program, I’ll outline 12 ways coronavirus (COVID-19) will affect your nonprofit organization. I’ll also share powerful, practical tips for coping with the current fundraising environment. In addition, you’ll get 10 useful survival tips to keep you, your colleagues, and your loved ones safe during this challenging time.

The webinar is free of charge and open to fundraising professionals and nonprofit managers and senior volunteer leadership everywhere. Here’s what you need to know:

Coronavirus (COVID-19): Ways It Will Affect You and Your Fundraising Efforts

Wednesday, March 25, 2020

1:00 PM – 2:00 PM (EDT)

You’ll Get:

      • Insights about key ways fundraising efforts will be affected by COVID-19.
      • Tips for keeping yourself, colleagues, and loved ones safe.
      • Bonus materials.

Click here to register now.

Each day, you and I are confronted by new information concerning the spread of the coronavirus and the related implications. It’s a lot to keep up with. Yet, we must for ourselves, our loved ones, and our organizations upon which so many depend. We try to stay on top of the story, but it’s an incredibly fluid situation. Then, there are the nagging questions we ask ourselves or the CEO asks or a board member asks, including:

  • What should we tell our supporters?
  • Should we hold off on our fundraising appeals?
  • If we do appeal to people, how should we approach it?
  • Is it offensive to talk with someone about a gift in a will when people are dying?
  • What do we need to do when we cancel an event?
  • How will corporate and foundation giving be affected?
  • Do donors want to hear from you at this stressful time?

During my fast-paced webinar, you’ll get answers to those questions and more. What questions do you have that you’d like me to address? What tips should I be sure to share? Please let me know in the comment section below.

I hope you’ll join me on Wednesday. Meantime, if you’re feeling a bit stressed out, you might want to read my previous post: “Are You Feeling Overwhelmed? Take a Moment for YOU.”

That’s what Michael Rosen says… What do you say?

[PUBLISHER’S NOTE: I want to thank the AFP Greater Philadelphia Chapter for hosting this timely webinar and making the program free for everyone. I also want to thank Bill Sayre, President of Merkle Response Management Group, for passionately caring about the nonprofit community and for sponsoring the webinar. Merkle RMG is a processing, data and technology-driven company serving the needs of the nonprofit sector.]

8 Comments to “Free Webinar: Get Fundraising Tips in the Time of COVID-19”

  1. Can I assume that the time is Eastern, so 10 am Pacific? Thanks.

  2. Michael, This came across my feed overnight and is already sold out. Will there be an opportunity to get a recording if they can’t open it up to more participants?

    • Maureen, thank you for alerting me to the situation. You are correct. The webinar is already at capacity. However, the AFP Greater Philadelphia Chapter. the program host, is working on expanding the number of available “seats.” As soon as this has happened, I will post an update. I hope registration will re-open by Monday. So, please try back. I appreciate your patience and apologize for the inconvenience.

  3. Hi Michael,

    Unfortunately, I was unable to attend your webinar today but I heard it was great.

    There was one question you said you were planning to address that I would really like to hear your thoughts on: “Is it offensive to talk with someone about a gift in a will when people are dying?”.

    Would you please let me know what your thoughts are on this topic?

    Thank you so much!

    • Stacie, thank you for your question. I’m sorry you weren’t able to join us today. I believe the AFP Greater Philadelphia Chapter is planning on posting a link on its website to a recording of the webinar. As soon as that’s available, I’ll post about it.

      Your question is complicated, as you know. The answer depends on how well prospects have been cultivated, and how effectively they are approached. The other wrinkle is that even if you ask and someone agrees to take action, it will likely be weeks or months before the donor will actually be able to take action given the shutdown of the economy. So, depending on the relationship with a prospect, I think you can raise the issue of a gift in a will provided you be human and lead with your heart. The idea that we should not seek planned or current gifts because people are dying is just not practical. At the risk of being seen as glib or crass, I have to point out that people are always dying (e.g., flu, heart disease, cancer, car crashes, etc.). If we wait until no one is dying before we ask, we’ll never ask. Now, I do recognize that we are in uncharted waters. That’s why we need to proceed carefully. But, we can move forward. A gift in a will is a great way for someone to support their favorite organization without a current sacrifice. In uncertain or challenging times, that’s an appealing proposition to many folks. Frankly, I suspect that fundraisers are more uncomfortable about having the conversation than donors are. There’s data that supports that in good times. I suspect much hasn’t changed in that regard.

      Finally, as a generic strategy over the next few months, I’d suggest broad marketing and engagement with an actual conversation or ask on a case-by-case basis. If the marketing, engagement, and relationship are solid, you might not even need to actually ask in order to get the commitment; it will be an organic outgrowth of your conversation.

      I hope this helps.

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