Archive for August 23rd, 2016

August 23, 2016

Special Report: What You Don’t Know about Donor Retention will Hurt You

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The following is an excerpt from my guest post that I’m honored to have published on the Bloomerang blog:

The nonprofit sector is experiencing a serious problem, and it’s time we did something about it.

Fundraising experts and philanthropy researchers have been warning us that nonprofit organizations are losing donors at an alarming rate. Ken Burnett, Managing Trustee at SOFII and author of Relationship Fundraising sums it up best:

Our nonprofit sector is bleeding to death. We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. It’s time we stemmed the flow.”

Donor retention is definitely a serious issue. Over the past ten years, the average overall donor retention rate has been just 44.5 percent, according to the 2016 Fundraising Effectiveness Survey Report from the Association of Fundraising Professionals and The Urban Institute. The new-donor retention rate for last year was far worse, a pitiful 26.6 percent!

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