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Experts have been telling nonprofit organizations for decades to start a monthly giving program.
Have you listened? Does your nonprofit organization have a monthly giving program?
If you do run a monthly giving program, great! Please share a comment below about the effectiveness of your program or what advice you have for others.
If your organization does not have a monthly giving program, why not? Please use the comment section below to let me know.
The first time I recommended monthly giving programs was way back in 1989. In an article I wrote for The Donor Developer newsletter, I even predicted that virtually all charities would have a monthly giving program within five years. Well, I couldn’t have been more wrong. I shouldn’t have been wrong, but I was. Now, 26 years later, I’m still amazed at how many organizations have failed to adopt a monthly giving program.
As it turns out, I’m not alone in my frustration. A number of other fundraising experts share my consternation:
- Harvey McKinnon, author of Hidden Gold
- Gail Perry, author of Fired-Up Fundraising
- Erica Waasdorp, author of Monthly Giving: The Sleeping Giant
Recently, the team at Sumac, the nonprofit software company, invited the four us to share our thoughts about monthly giving in a special video. In this two-minute, light-hearted presentation, we come clean about how we feel when you ignore our advice to start a monthly giving program. We also tell you, one more time, why you must start one today. Watch it now:
So, what do you think of the video? If it made you smile and think about monthly giving, please share it with others.
That’s what Michael Rosen says… What do you say?
