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Experts have been telling nonprofit organizations for decades to start a monthly giving program.
Have you listened? Does your nonprofit organization have a monthly giving program?
If you do run a monthly giving program, great! Please share a comment below about the effectiveness of your program or what advice you have for others.
If your organization does not have a monthly giving program, why not? Please use the comment section below to let me know.
The first time I recommended monthly giving programs was way back in 1989. In an article I wrote for The Donor Developer newsletter, I even predicted that virtually all charities would have a monthly giving program within five years. Well, I couldn’t have been more wrong. I shouldn’t have been wrong, but I was. Now, 26 years later, I’m still amazed at how many organizations have failed to adopt a monthly giving program.
As it turns out, I’m not alone in my frustration. A number of other fundraising experts share my consternation:
- Harvey McKinnon, author of Hidden Gold
- Gail Perry, author of Fired-Up Fundraising
- Erica Waasdorp, author of Monthly Giving: The Sleeping Giant
Recently, the team at Sumac, the nonprofit software company, invited the four us to share our thoughts about monthly giving in a special video. In this two-minute, light-hearted presentation, we come clean about how we feel when you ignore our advice to start a monthly giving program. We also tell you, one more time, why you must start one today. Watch it now:
Michael Rosen Says... 