As 2013 draws to a close, I thought it would be interesting to look back briefly before we march into the New Year.
Happy New Year!
For starters, let’s look at which of my posts have been the top ten most read in the past year:
1. Can a Nonprofit Return a Donor’s Gift?
2. 6 Ways to Raise More Money without New Donors!
3. 5 Words or Phrases that Can Cause Donors to Cringe
4. 5 Things Never to Do in Your Phone Fundraising Calls
5. 5 Tips for Giving Donors What They Really Want
6. How NOT to Run a Capital Campaign
7. Prospect Research v. Invasion of Privacy
8. 7 Magical Words to Earn Respect, Trust, and Appreciation
9. Do You Make Any of These Mistakes When Speaking with Donors?
10. Do Not Let This Happen to Your Organization
I invite you to read any posts you might have missed by clicking on the title above. If you’ve read them all, thank you for being a committed reader.
I’m honored to know that I have readers from around the world. (I love the Internet!) While I appreciate all of my readers, I thought it would be interesting to look, beyond the United States, to see my top ten countries for readership:
1. Canada
2. United Kingdom
3. Australia
4. India
5. Netherlands
6. Philippines
7. France
8. Germany
9. New Zealand
10. Italy
Overall, Michael Rosen Says…, has seen a 20 percent increase in readership in 2013 compared with 2012. I thank everyone who made that possible by dropping by to read my posts. I especially want to thank those who have subscribed.
When you subscribe for free in the column at the right, you’ll receive email notices of new posts, including “Special Reports” which are not otherwise widely publicized. Beginning in 2014, subscribers will also receive exclusive bonus content and a limited number of subscriber-only special offers directly from me. So, if you’re not already a subscriber, sign-up now.
Just as I value all of my readers, I also greatly appreciate those who take the time to “Like” my posts, share my posts, Tweet my posts, re-blog my posts, and comment on my posts. In particular, I want to recognize the following people who have commented most often in 2013:
3. Steve Schatz
4. Brian Armstrong
Writing is a rather lonely activity. So, I particularly enjoy it when folks comment, even if I don’t necessarily agree. I like the conversations. I welcome the additional insights. I appreciate being made to think a bit more deeply. I invite all of my readers to join the conversation.
As a token of my appreciation, I want to give you a chance to win a free copy of my book, Donor-Centered Planned Gift Marketing, either for yourself or your favorite charity. All you have to do is read my post “Have You Read Any Good Books Lately?” and tell me the title of your favorite fundraising, nonprofit management, or philanthropy book.
This has been another exciting year for me, in part due to the confidence that my clients have shown in me. I thank them all for the opportunity to help them fulfill their missions. I also thank Drexel University for once again having me as an adjunct faculty member in the graduate Arts Management Program.
In addition, I thank the following extraordinary folks:
• Michael Chatman and The Business of Giving for including me on its list of “America’s Top 40 Most Effective Fundraising Consultants.”
• Russell James, JD, PhD for allowing me to share a free, electronic version of his book with my readers. By subscribing to my blog (right-hand column), you can get a free copy of his book American Charitable Bequest Demographics (1992-2012).
• Greg Warner and his team at MarketSmart for building an electronic version of my Bequest-Potential Calculator.
I have three final messages for 2013: First, I again thank you for your readership and your support. Second, I thank you for everything you do to make the world a better place. Third, I wish you and yours the very best in 2014.
That’s what Michael Rosen says… What do you say?
Michael Rosen Says... 