Archive for March 8th, 2013

March 8, 2013

Do Not Let Them Eat Cake!

April 15 is an important date on the calendar. In the United States, it’s the deadline for people to file their federal tax return. It’s also when one charity will hold its eighth annual “Let Them Eat Cake” fundraising event.

The charity promotes the event as “Philadelphia’s Wedding Cake Design competition for professionals, students and those who love to bake to create.” Originally conceived by the charity to attract brides-to-be, the occasion now attracts over 1,000 foodies who pay a minimum of $40 each to taste the creations.

This sounds like a great idea for a fundraising event, right?

Wrong!

Cake by yenna via FlickrIn this case, the idea of “Let Them Eat Cake” has a major problem: In runs counter to the host organization’s own mission!

The event benefits City of Hope, a National Cancer Institute-designated Comprehensive Cancer Center that conducts independent biomedical research, treatment and education in the fight to conquer cancer, diabetes, HIV/AIDS and other life-threatening diseases.

As is well-known, consuming sugar can be a life-threatening issue for those suffering from diabetes. Over consumption of sugar can help lead to Type II-Diabetes. Compelling research demonstrates that over consumption of sugar contributes to the growth of cancer. This is why organizations like the Center for Advancement in Cancer Education advocate a low-sugar, low-fat diet.

My wife is an Ovarian Cancer survivor. So, it stunned me when I saw an anti-cancer charity promoting the eating of processed sugar and fat. Indeed, City of Hope has placed the consumption of fat and sugar at the very heart of its upcoming fundraising event without any disclaimers or caveats.

I had to understand the thought process behind the event. I had to know if I was missing something. Therefore, I called and spoke with Christopher Fanelli, Event Coordinator at the Philadelphia Development Office of City of Hope and the event’s organizer.

I asked Fanelli to explain how his anti-cancer, anti-diabetes charity reconciled its event theme with its organizational mission. He indicated that there was no issue to reconcile. He stated, “Everything in moderation.” He said that the event successfully raises money and builds awareness for City of Hope “in a fun way.”

When pressed on the idea that the event stands in opposition to the organization’s mission, Fanelli said, “I don’t believe it does it at all. It points people to what our mission is.”

Ok, the event “points people” to the organization’s mission. I probed that point.

“Will the event feature any healthier dessert choices?,” I asked.

“No,” responded Fanelli.

“Will any healthy-eating leaflets or information be available at the event?”

 “No.”

“Will any information be available at the event that explains the dangers associated with eating too much sugar or fat?”

“No.”

Fanelli then went on to explain once again how this fun event raises money and awareness for City of Hope.

I then asked, “So, are you really suggesting that the ends justify the means?”

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