Archive for April 27th, 2012

April 27, 2012

SOFII is My Choice!

As my regular readers know, I seldom do what I’m about to do. Actually, I don’t know that I’ve ever done what I’m about to do.

I’m devoting this blog post to promoting someone else’s website, particularly the section on planned giving.

The web page at issue was posted by SOFII, the Showcase of Fundraising Innovation and Inspiration. SOFII was founded by fundraising legend Ken Burnett “to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.”

Photo from Greenpeace Sweeden Legacy Commercial.

The particular SOFII page I want you to check-out is: “Last Chance to Change the World — Legacies (Bequests) Showcase.” On this page, you’ll find no fewer than 28 links to superb planned giving marketing materials from around the world. For example, you’ll discover Greenpeace Sweeden’s clever legacy commercials, University of Oxford’s legacy brochure with individualized insert, AARP’s planned giving newsletter and booklet, and many other fine samples.

I thank the staff at SOFII and the organizations that provided the materials for enabling this valuable resource. Many blog sites and websites share useful insights, helpful tips, and provocative opinions. SOFII also does those things. But, as you’ll see when you visit the SOFII Legacy page, it lets you see the actual materials that our fellow fundraisers are using. And, you know how beneficial that can be.

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