Archive for March 17th, 2011

March 17, 2011

Why Am I Passionate about Planned Giving?

I’m passionate about charitable gift planning for two fundamental reasons:

  1. It’s good for donors.
  2. It’s good for those who benefit from the services of nonprofit organizations.

Allow me to explain.

Gift planning allows donors to fulfill their philanthropic aspirations in meaningful ways. Simply put, it allows donors to give more than they might otherwise be able to give. Through deferred planned gifts, donors can support their favorite charities without the need to make a current sacrifice. This is especially important during these tough economic times when donors are more reluctant to make significant, current gifts. In addition, effective gift planning can help donors meet the needs of loved ones while supporting their favorite nonprofit organizations. Through planned giving, the doors to major-gift status are open to almost anyone.

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