Archive for ‘General Nonprofit’

November 21, 2014

When is Fundraising a Laughing Matter?

In the nonprofit fundraising world, we tend to take ourselves very seriously. I suspect that’s because the missions of our organizations tend to be serious and, therefore, our fund development efforts have significant, sometimes life and death consequences.

Despite the seriousness of our work, there are nevertheless times when fundraising is definitely a laughing matter. For example, I discovered recently that fundraising professionals can learn some powerful lessons from a one-minute comedy sketch.

On their Comedy Central television program, the comedy duo of Key and Peele presented a vignette that should be seen by anyone working for a nonprofit organization. It’s funny. It’s brief. It’s full of important lessons.

Key and Peele - Save the Children - Season 4 - 2, click here to watch video.In the sketch, a man coming out of a building is stopped by another man asking for a donation to “save the children.” The solicitor tells the prospective donor that he can save a child for just one dollar. While handing the solicitor a five-dollar bill, the donor responds, “Who doesn’t want to help a child. I’ll tell you what, let’s save five children.”

[SPOILER ALERT: I’m about to summarize the rest of the sketch and give away the surprise. So, if you plan to watch the video, now would be a good time to do so; click here. Otherwise, continue reading for a detailed description of the scene.]

The solicitor then shouts out to his colleague who races an unmarked van over. The side door opens and five frightened children are permitted to exit. The van, full of additional children, drives away. The solicitor thanks the stunned donor and begins to walk away. As the ramifications of what he has just seen sink-in, the donor realizes he has another dollar and, therefore, he can save another child. The scene ends with him chasing down the solicitor to give him the other dollar.

This one-minute vignette contains many important lessons including the following six:

November 7, 2014

What Do You Want?

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“Back to life, back to reality

Back to the here and now yeah

Show me how, decide what you want from me

Tell me maybe I could be there for you

However do you want me,

However do you need me.”

– “Back to Life” performed by Soul II Soul

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Last month, I wrote about how I cheated death. Now, I’m happy to report that I am re-engaging in professional life:

  • I’m resuming my consulting practice.
  • I’m accepting speaking opportunities.
  • I’ll be teaching graduate students once again at Drexel University.
  • I’m resuming regular blog postings.

As I officially resurrect my blog, I want to take the opportunity to discover how I can be of better service to you. After all, in a very real sense, this blog is really more yours than mine. If I’m not addressing your wants, your needs, there’s really no point to this site. So, help me help you. Please take a few moments to answer the following seven survey questions:

April 4, 2014

Delivering (My Own) Bad News

I don’t want to mislead you. So, let me be clear from the start. This post is less about how to deliver bad news and more about, well, me sharing some bad news with you. Nevertheless, in keeping with the spirit of this blog site, I will include some relevant tips at the end.

First, I want to share some terrible, personal news with you.

As you may know from some of my previous posts, the past couple of years have been a challenging time given my wife’s fight with Ovarian Cancer. Now that she continues to be in remission, we were looking forward to a happy, relatively normal 2014. Unfortunately, that’s not to be the case.

I have been diagnosed with Pseudomyxoma Peritonei (PMP), a slowly progressing abdominal cancer. PMP is rare. Medical professionals diagnose fewer than 1000 cases per year worldwide, according to some researchers.

Frowny Face by khaybe via FlickrAt this point, I have no pain and very little discomfort. My only significant symptoms are a distended abdomen, an annoying cough from the pressure on my diaphragm, and weight loss beyond what I was shooting for. However, left unchecked, my condition would soon change for the worse. Therefore, in the coming weeks, I will undergo surgical treatment. This will require a lengthy hospital stay and recovery period.

Unfortunately, there is no cure or even remission for PMP. Treatment will beat it back. Then, I have to hope it comes back very slowly.

Now, and for at least the next few months, I need to focus 100 percent of my energy on regaining as much of my health as possible. So, I’ll be taking an indefinite leave-of-absence from my blog, professional life, and most social media activity. I look forward to re-engaging as soon as I am able.

Meantime, here are some things that you might consider doing, in no particular order:

March 29, 2014

Top 10 Posts of All-Time from “Michael Rosen Says…”

I want to do something a bit different in this post. While I’ve ranked my posts in a given year to give you a Top-10 list, I’ve never before ranked all of my posts. So, I thought it would be interesting to do so now.

Here are links to my Top 10 Most-Read Posts of All Time:

1.  Can a Nonprofit Return a Donor’s Gift?

2.  Survey Sounds Alarm Bell for Nonprofit Sector

3.  5 Things Never to Do in Your Phone Fundraising Calls

4.  How NOT to Run a Capital Campaign

5.  Does CFRE Have a Future?

February 23, 2014

Honoring Donor Intent: When it Works, When it Doesn’t

Donor-centered fundraising is smart fundraising. Part of being donor centric involves always honoring the donor’s intent.

The Association of Fundraising Professionals’ Code of Ethical Principles states:

[Fundraising professionals] recognize their responsibility to ensure that needed resources are vigorously and ethically sought and that the intent of the donor is honestly fulfilled.”

Honoring donor intent is essential for at least two reasons:

  1. It’s the right thing to do.
  2. It’s a fundamental way to earn and deserve trust. Without trust, fundraising would be virtually impossible.

To honor donor intent, you must first ensure that the contribution is received according to the donor’s specifications. This is particularly important for planned gifts when the donor is no longer around to make sure everything goes according to plan. The charity becomes the voice of the donor.

The next part of honoring donor intent requires that the organization use the gift for the purpose specified by the donor.

Unfortunately, honoring donor intent is not always an easy thing to do. Sometimes, it works the right way while other times it morphs into something ugly.

Let’s look at two examples.

The Pennsbury Scholarship Foundation learned of the passing of an elderly woman in the community. I first shared her story in my book, Donor-Centered Planned Gift Marketing. A member of the all-volunteer organization’s board knew the woman and knew the Foundation was in her will.

The woman’s attorney produced a copy of the will which included a nearly $1 million bequest for the Foundation and nearly nothing for her two estranged children. However, the children produced another version of the will where the charitable provision was whited-out, literally.

The attorney for the children approached the Foundation to negotiate a settlement agreement. The Foundation, under the advice of legal counsel, held firm and asked that the matter proceed to court as soon as possible.

The attorney for the children initiated a series of delaying tactics hoping that the Foundation would eventually negotiate rather than have the matter drag out. Under the advice of legal counsel, the Foundation held firm.

About one year later, surprisingly quickly given the circumstances, the court upheld the clean version of the will, and the Foundation received the full bequest.

In the Foundation’s case, the donor’s interest was in alignment with the charity’s. The Foundation was right to defend the donor’s wishes. By defending the donor’s interest, the Foundation ultimately benefited. More importantly, young people in the community will benefit for years to come as the Foundation provides scholarships that would not otherwise be possible to award.

Sadly, there are times when protecting the interests of the donor cross a line. In those cases, the organization goes from being donor centric to being self-centered, even greedy. This might be the case with the University of Texas.

Warhol's Farrah Fawcett portrait on exhibit at the UT Blanton Museum.

Warhol’s Farrah Fawcett portrait on exhibit at the UT Blanton Museum.

The University received a bequest from Farrah Fawcett. The Seventies icon left “all” her artwork to the University where she had studied art prior to the successful launch of her acting career. The collection included at least one portrait of Fawcett by famed artist Andy Warhol.

However, the Fawcett story is complicated. Warhol actually did two, almost identical pieces. According to Ryan O’Neal, the actor and on-again-off-again boyfriend of Fawcett, Warhol gave one portrait to Fawcett and the other to him.

February 14, 2014

Are Dangling Bits a Good Thing?

As fundraising professionals, we spend a significant amount of time creating messages to our prospects and donors. We carefully write copy for letters, emails, reports, newsletters, and web pages.

However, can your intended audience easily read your well-written communication? If they can’t, they’re likely not reading what you write at all.

As I prepared to work on this week’s blog post, I received a Tweet from Robin Peake of Oxford, England:

I hate your Times New Roman font. I hate it so much, I don’t read your content. Please adapt.”

Initially, I thought the message was a bit over the top. While there are things I “hate” (i.e.: war, child rapists, disease, etc.), it’s tough for me to ever get too worked up over typography. So, I was going to reply to Robin with a snarky Tweet of my own:

Your loss.”

Instead, I decided to keep my perspective and use Robin’s message as a teachable moment, for you and for me.

When using the written word to communicate with others, there are six rules we should adhere to so that our messages are easy to read:

1. In print, use a serif font such as Times New Roman. Serif fonts have little dangling bits attached to letters while sans-serif fonts such as Arial do not. Studies have shown that readers have an easier time reading printed text that uses serif fonts.

Sans-Serif v. Serif Font

Sans-Serif v. Serif Font

2. In electronic communications, use a sans-serif font such as Arial. Studies have shown that readers have an easier time reading electronic media messages that use a sans-serif font. The cleaner lines of a sans-serif font make it easier to read a message on a low-resolution screen or a small screen such as a smart-phone.

3. Never use reverse type. Reverse type, whether in print or electronic media, is more difficult to read than dark type on a light background. It’s also easier to cut-and-paste, photocopy, and fax copy that uses dark type on a light background. Some designers like to use reverse type for emphasis or because it looks pretty. Nevertheless, you should resist the temptation to use reverse type for the reasons stated. The darker the type and the lighter the background, the better.

January 3, 2014

Do You Have an Attitude Problem?

[Publisher’s Note: Have you read any good books about charities or fundraising? If so, click here to share your favorite title by January 10 and you could win a free, award-winning book.]

  

Has anyone ever accused you of having an attitude problem?

I hope so.

If you don’t have an attitude problem, I encourage you to develop one. For your sake. For the sake of your organization. For the sake of the nonprofit sector. You can even make it your 2014 New Year Resolution.

I’m not suggesting you cultivate a bad attitude. Instead, I’m encouraging you to shake up the status quo regardless of what others might think. I want you to challenge conventional wisdom in an intelligent way.

Remember, if some of our ancestors had not had an attitude problem, we’d still be living in caves.

Let me share two stories that will illustrate what I mean.

I quite fondly remember the very first time someone told me I had an attitude problem. It was Mrs. Imperiali, my first-grade teacher. Mrs. Imperiali, her real name, asked the class, “What’s the Eager Studentsmartest animal in the world?” I immediately raised my hand. When Mrs. Imperiali called on me, I confidently answered, “Dolphins.”

My response puzzled my teacher. She asked, “Why dolphins?” I told her, “Because they don’t kill each other for no reason.”

Mrs. Imperiali snapped, “Mister, you have an attitude problem!”

I need to point out here that, when I was in the first grade, it was during the height of the Vietnam War. I guess Mrs. Imperiali didn’t appreciate what she believed was the anti-war sentiment of my response. However, since I believed in my answer, I did not take my teacher’s criticism as a negative. As a result, I’ve worn the attitude-problem label with pride, not shame, my entire life.

In case you’re wondering, the answer Mrs. Imperiali was going for was “humans.” As it turned out, she had designed her lesson plan to demonstrate that humans are part of the animal kingdom. Oh well.

A couple decades later, I met Carol Buchanan Daws at the Academy of Natural Sciences. Like me, Carol had an attitude problem.

As the Assistant to the Museum Director, Carol was responsible for the back-office processing of museum memberships. Despite being the oldest natural science research institution and museum in the Western Hemisphere, the Academy only had a token membership program and no Director of Membership.

Carol saw an opportunity to grow the membership program. She repeatedly told her boss about the potential of the membership program. Unfortunately, the Museum Director was content with the status quo. So, Carol did the only natural thing she could do: She kept nudging him about it.

Finally, when the Museum Director was sufficiently annoyed or, perhaps, convinced, he appointed Carol Director of Membership.

December 27, 2013

Top Ten Posts of 2013, and Other Reflections

As 2013 draws to a close, I thought it would be interesting to look back briefly before we march into the New Year.

Happy New Year!

Happy New Year!

For starters, let’s look at which of my posts have been the top ten most read in the past year:

1. Can a Nonprofit Return a Donor’s Gift?

2. 6 Ways to Raise More Money without New Donors!

3. 5 Words or Phrases that Can Cause Donors to Cringe

4. 5 Things Never to Do in Your Phone Fundraising Calls

5. 5 Tips for Giving Donors What They Really Want

6. How NOT to Run a Capital Campaign

7. Prospect Research v. Invasion of Privacy

8. 7 Magical Words to Earn Respect, Trust, and Appreciation

9. Do You Make Any of These Mistakes When Speaking with Donors?

10. Do Not Let This Happen to Your Organization

I invite you to read any posts you might have missed by clicking on the title above. If you’ve read them all, thank you for being a committed reader.

I’m honored to know that I have readers from around the world. (I love the Internet!) While I appreciate all of my readers, I thought it would be interesting to look, beyond the United States, to see my top ten countries for readership:

1. Canada

2. United Kingdom

3. Australia

4. India

5. Netherlands

6. Philippines

7. France

8. Germany

9. New Zealand

10. Italy

Overall, Michael Rosen Says…, has seen a 20 percent increase in readership in 2013 compared with 2012. I thank everyone who made that possible by dropping by to read my posts. I especially want to thank those who have subscribed.

When you subscribe for free in the column at the right, you’ll receive email notices of new posts, including “Special Reports” which are not otherwise widely publicized. Beginning in 2014, subscribers will also receive exclusive bonus content and a limited number of subscriber-only special offers directly from me. So, if you’re not already a subscriber, sign-up now.

Just as I value all of my readers, I also greatly appreciate those who take the time to “Like” my posts, share my posts, Tweet my posts, re-blog my posts, and comment on my posts. In particular, I want to recognize the following people who have commented most often in 2013:

December 20, 2013

Have You Read Any Good Books Lately?

Wise fundraising professionals, nonprofit managers, consultants, and volunteers, often seek out the latest, greatest ideas, and have an interest in stories that can inspire.

If you are like many in the nonprofit world, you read books to discover the ways to generate improved results or to find inspiration.

Bookworm by PMillera4 via FlickrNow, I invite you to share the favorite book(s) you’ve read in the past year. Please use the “Leave a Reply” section below to provide the title and author of any fundraising, nonprofit management, or philanthropy book that you found particularly worthwhile to read. The book you recommend can be either a classic or a new title.

The objective here is to build a list of worthwhile books we should all consider adding to our 2014 reading lists.

By recommending a book here, you’ll get three benefits:

1. You’ll have the pleasure of helping your nonprofit brothers and sisters find worthwhile material that can help them and their organizations.

2. You’ll be entered into a drawing to win a free copy of my bestselling book, Donor-Centered Planned Gift Marketing. I’m honored to have won the AFP/Skystone Prize for Research in Fundraising and Philanthropy for this book. In addition, I’m pleased that my book has been placed on the CFRE International Resource Reading List because my goal was to get this valuable, practical information to as many people as possible. If you already have a copy (Thank you!), I’ll donate the winning copy to your favorite charity. One winner will be randomly selected on January 10, 2014.

December 5, 2013

Special Report: No Tax Reform Bill in 2013

[Publisher's Note: "Special Reports" are posted from time-to-time as a benefit for subscribers and frequent visitors to this blog. "Special Reports" are not widely promoted. To be notified of all new posts, including "Special Reports," please take a moment to subscribe in the right-hand column.]

 

A tax reform bill will not be introduced in the US Congress before the close of 2013, House Ways and Means Chairman Dave Camp (R-MI) indicated to The Hill.

US Capitol by Kevin Burkett via FlickrGiven that this is the first week of December and that House Republicans plan to leave Washington at the end of next week for the holiday break, the news is not surprising, even while important.

As soon as one month from now, the House could resume wrangling over a possible tax reform bill, according to Jason Lee, General Counsel for the Association of Fundraising Professionals. However, while the issue will be on the table in 2014, it will be a major challenge for Congress to move something as significant as a tax reform bill with the mid-term elections looming in November.

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