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	<title>Comments on: 5 Lessons Every Nonprofit Can Learn from a Starbucks Barista</title>
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	<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/</link>
	<description>Thoughts from the author of &#34;Donor-Centered Planned Gift Marketing&#34;</description>
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		<title>By: Michael J. Rosen, CFRE</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2174</link>
		<dc:creator><![CDATA[Michael J. Rosen, CFRE]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 21:28:20 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2174</guid>
		<description><![CDATA[Al, thank you for taking the time to express your thoughts. I hope you don&#039;t mind that I&#039;ve edited your comment in order to retain a professional, civil, and respectful environment here.

You raise an interesting question: Why tell a story when a simple, direct message will convey the same information?

The answer is that adults learn in a variety of different ways. Some learn better from case studies. Some learn better from fun or interesting stories. Some learn better from a clear, direct message. Some learn better through statistics. By the way, this is the case with all adults, not just Americans. You&#039;ll notice that my blog site honors these differences in preferred learning styles by presenting information in a variety of ways.

Conveying information through a story is a terrific way to engage individuals. First, many folks will be more likely to actually read an article containing a story. That might not be your preferred learning style. However, those of us who blog, need to be sensitive to how others prefer to engage. Second, by telling a story, we allow readers to more easily use their own imagination to reflect on their own experiences and to further learn from those memories. Third, when using a story as a device, readers are more likely to actually remember the information.

As for turning my story into a Hollywood movie, I&#039;m flattered that you think it is worthy (though you were probably being sarcastic). For the record, I&#039;d like George Clooney to play me.]]></description>
		<content:encoded><![CDATA[<p>Al, thank you for taking the time to express your thoughts. I hope you don&#8217;t mind that I&#8217;ve edited your comment in order to retain a professional, civil, and respectful environment here.</p>
<p>You raise an interesting question: Why tell a story when a simple, direct message will convey the same information?</p>
<p>The answer is that adults learn in a variety of different ways. Some learn better from case studies. Some learn better from fun or interesting stories. Some learn better from a clear, direct message. Some learn better through statistics. By the way, this is the case with all adults, not just Americans. You&#8217;ll notice that my blog site honors these differences in preferred learning styles by presenting information in a variety of ways.</p>
<p>Conveying information through a story is a terrific way to engage individuals. First, many folks will be more likely to actually read an article containing a story. That might not be your preferred learning style. However, those of us who blog, need to be sensitive to how others prefer to engage. Second, by telling a story, we allow readers to more easily use their own imagination to reflect on their own experiences and to further learn from those memories. Third, when using a story as a device, readers are more likely to actually remember the information.</p>
<p>As for turning my story into a Hollywood movie, I&#8217;m flattered that you think it is worthy (though you were probably being sarcastic). For the record, I&#8217;d like George Clooney to play me.</p>
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		<title>By: Al</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2172</link>
		<dc:creator><![CDATA[Al]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 14:54:39 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2172</guid>
		<description><![CDATA[These Americans are just unbelievable. Everything has to be told as a story for others to pay attention and do what they are supposed to do from the very beginning. In this story, everything flows and fits almost perfectly, and it is is certainly &quot;fun.&quot; You are now gonna write a book and make it into a Hollywood movie so the average audience goes to watch and change overnight? You could simply make a shortcut to that by directly encouraging your colleagues to change their primitive and so structured thinking processes, unethical attitude, and lack of common sense.]]></description>
		<content:encoded><![CDATA[<p>These Americans are just unbelievable. Everything has to be told as a story for others to pay attention and do what they are supposed to do from the very beginning. In this story, everything flows and fits almost perfectly, and it is is certainly &#8220;fun.&#8221; You are now gonna write a book and make it into a Hollywood movie so the average audience goes to watch and change overnight? You could simply make a shortcut to that by directly encouraging your colleagues to change their primitive and so structured thinking processes, unethical attitude, and lack of common sense.</p>
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		<title>By: Michael J. Rosen, CFRE</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2170</link>
		<dc:creator><![CDATA[Michael J. Rosen, CFRE]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 03:28:33 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2170</guid>
		<description><![CDATA[Vinod, thank you for sharing your thoughts. Social media can help nonprofit organizations reach new audiences and communicate more effectively with existing audiences. But, social media can also become an obstacle to building close relationships if organizations rely on it to do things it&#039;s not well suited for. As you point out, it is essential for nonprofits to leverage social media platforms where they can, but also to remember that, even in the electronic age, it&#039;s still about building relationships.]]></description>
		<content:encoded><![CDATA[<p>Vinod, thank you for sharing your thoughts. Social media can help nonprofit organizations reach new audiences and communicate more effectively with existing audiences. But, social media can also become an obstacle to building close relationships if organizations rely on it to do things it&#8217;s not well suited for. As you point out, it is essential for nonprofits to leverage social media platforms where they can, but also to remember that, even in the electronic age, it&#8217;s still about building relationships.</p>
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		<title>By: Michael J. Rosen, CFRE</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2169</link>
		<dc:creator><![CDATA[Michael J. Rosen, CFRE]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 03:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2169</guid>
		<description><![CDATA[Brian, thank you for sharing your insights. You&#039;re 100 percent correct. It is essential to strike the right balance when going the extra distance. It&#039;s important to keep one&#039;s core responsibilities in mind. Using my hospital example, it would be ridiculous for a doctor to stop and give a visitor directions if she was rushing to the Operating Room for an emergency surgery. Setting priorities has to be part of the mix. As for those in management roles, they need to do a better job recognizing the superstars that work for them. I&#039;m sorry to hear that some of your special efforts have gone unnoticed; that says more about your manager(s) than it does you. I&#039;m glad to hear that you&#039;re not letting weak managers keep you from doing the right thing.]]></description>
		<content:encoded><![CDATA[<p>Brian, thank you for sharing your insights. You&#8217;re 100 percent correct. It is essential to strike the right balance when going the extra distance. It&#8217;s important to keep one&#8217;s core responsibilities in mind. Using my hospital example, it would be ridiculous for a doctor to stop and give a visitor directions if she was rushing to the Operating Room for an emergency surgery. Setting priorities has to be part of the mix. As for those in management roles, they need to do a better job recognizing the superstars that work for them. I&#8217;m sorry to hear that some of your special efforts have gone unnoticed; that says more about your manager(s) than it does you. I&#8217;m glad to hear that you&#8217;re not letting weak managers keep you from doing the right thing.</p>
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		<title>By: Michael J. Rosen, CFRE</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2168</link>
		<dc:creator><![CDATA[Michael J. Rosen, CFRE]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 03:06:34 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2168</guid>
		<description><![CDATA[Richard, thanks for taking the time to stop by. I know you&#039;re a true believer when it comes to being donor centered. That&#039;s why I particularly appreciate your comment.]]></description>
		<content:encoded><![CDATA[<p>Richard, thanks for taking the time to stop by. I know you&#8217;re a true believer when it comes to being donor centered. That&#8217;s why I particularly appreciate your comment.</p>
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		<title>By: Vinod Kamath</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2165</link>
		<dc:creator><![CDATA[Vinod Kamath]]></dc:creator>
		<pubDate>Mon, 10 Sep 2012 18:07:16 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2165</guid>
		<description><![CDATA[Very interesting article! The importance of being donor/customer centered can not be overstated. Nonprofits that take the extra time and effort to truly engage with their donors are often the ones with the most success in fundraising. As a donor, I want to feel connected with the nonprofit I am supporting, and I want to know how my donation is helping with their work. Especially with the popularity of social media platforms, it is critical for nonprofits to cultivate relationships with their supporters.]]></description>
		<content:encoded><![CDATA[<p>Very interesting article! The importance of being donor/customer centered can not be overstated. Nonprofits that take the extra time and effort to truly engage with their donors are often the ones with the most success in fundraising. As a donor, I want to feel connected with the nonprofit I am supporting, and I want to know how my donation is helping with their work. Especially with the popularity of social media platforms, it is critical for nonprofits to cultivate relationships with their supporters.</p>
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		<title>By: Brian Stankich</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2162</link>
		<dc:creator><![CDATA[Brian Stankich]]></dc:creator>
		<pubDate>Mon, 10 Sep 2012 13:18:06 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2162</guid>
		<description><![CDATA[Excellent thoughts, I just have one issue to tweek: Point 1 about going the extra mile. It seems I&#039;m attracted to organizations that have a lot of gaps and, so, I fill many of those gaps by going the extra mile.  But, usually my efforts are not recognized or valued.  In the end, going the extra mile brings stress to my role because I end up doing too much by doing other people&#039;s roles. The balance I try to cultivate now is doing the right kind of extra things that bring value to the organization and its constituency but in a way that doesn&#039;t interfere with my role. It&#039;s a fine balance: on good days it works beautifully by meeting needs - on bad days I become cynical, hunker down, and just try to get my work done.]]></description>
		<content:encoded><![CDATA[<p>Excellent thoughts, I just have one issue to tweek: Point 1 about going the extra mile. It seems I&#8217;m attracted to organizations that have a lot of gaps and, so, I fill many of those gaps by going the extra mile.  But, usually my efforts are not recognized or valued.  In the end, going the extra mile brings stress to my role because I end up doing too much by doing other people&#8217;s roles. The balance I try to cultivate now is doing the right kind of extra things that bring value to the organization and its constituency but in a way that doesn&#8217;t interfere with my role. It&#8217;s a fine balance: on good days it works beautifully by meeting needs &#8211; on bad days I become cynical, hunker down, and just try to get my work done.</p>
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		<title>By: Richard Freedlund</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2160</link>
		<dc:creator><![CDATA[Richard Freedlund]]></dc:creator>
		<pubDate>Mon, 10 Sep 2012 01:22:31 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2160</guid>
		<description><![CDATA[Michael, I&#039;m a little behind on my reading, as well as other things this week, but I wanted to acknowledge the blog post.  I know we have had this conversation before, but good development requires excellent customer service, and this rightly points it out.  As I have mentioned, donors appreciate prompt replies to questions, acknowledgments of donations, and fast fixes to problems when they occur.  It&#039;s excellent customer service that keeps donors/customers coming back.]]></description>
		<content:encoded><![CDATA[<p>Michael, I&#8217;m a little behind on my reading, as well as other things this week, but I wanted to acknowledge the blog post.  I know we have had this conversation before, but good development requires excellent customer service, and this rightly points it out.  As I have mentioned, donors appreciate prompt replies to questions, acknowledgments of donations, and fast fixes to problems when they occur.  It&#8217;s excellent customer service that keeps donors/customers coming back.</p>
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		<title>By: Michael J. Rosen, CFRE</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2153</link>
		<dc:creator><![CDATA[Michael J. Rosen, CFRE]]></dc:creator>
		<pubDate>Sat, 08 Sep 2012 02:12:26 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2153</guid>
		<description><![CDATA[Susan, thank you sharing your experiences. It&#039;s nice to hear from you. I guess the bottom line is that we all should aspire to be the person who gives others that good feeling. There&#039;s no substitute for kind, thoughtful, warm human contact.]]></description>
		<content:encoded><![CDATA[<p>Susan, thank you sharing your experiences. It&#8217;s nice to hear from you. I guess the bottom line is that we all should aspire to be the person who gives others that good feeling. There&#8217;s no substitute for kind, thoughtful, warm human contact.</p>
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		<title>By: Susan Kepler</title>
		<link>http://michaelrosensays.wordpress.com/2012/09/07/5-lessons-every-nonprofit-can-learn-from-a-starbucks-barista/#comment-2152</link>
		<dc:creator><![CDATA[Susan Kepler]]></dc:creator>
		<pubDate>Sat, 08 Sep 2012 01:03:01 +0000</pubDate>
		<guid isPermaLink="false">http://michaelrosensays.wordpress.com/?p=1338#comment-2152</guid>
		<description><![CDATA[Smiling. Greeting. Addressing and acknowledging people...especially by name, anticipating needs ...this is huge with some hotel brands. The key is consistency and across shops/properties no matter where you go in the country. With Starbucks -- my Guy is Seve. He knows my drink, knows my name and he goes out of his way to acknowledge me. At a relative&#039;s residence (gated community with security guards) it&#039;s Bill who waves at every resident&#039;s car and says, &quot;welcome home!&quot; --- huge smile on his face. Bottom line: I look forward to these interactions and how I feel ---- good!!!]]></description>
		<content:encoded><![CDATA[<p>Smiling. Greeting. Addressing and acknowledging people&#8230;especially by name, anticipating needs &#8230;this is huge with some hotel brands. The key is consistency and across shops/properties no matter where you go in the country. With Starbucks &#8212; my Guy is Seve. He knows my drink, knows my name and he goes out of his way to acknowledge me. At a relative&#8217;s residence (gated community with security guards) it&#8217;s Bill who waves at every resident&#8217;s car and says, &#8220;welcome home!&#8221; &#8212; huge smile on his face. Bottom line: I look forward to these interactions and how I feel &#8212;- good!!!</p>
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