Comments on: What NOT to Do in Your Email or Direct Mail Appeals

By: Top Ten Posts of 2012, and Other Reflections | Michael Rosen Says…

Top Ten Posts of 2012, and Other Reflections | Michael Rosen Says… — Fri, 28 Dec 2012 07:37:02 +0000

[...] 8. What NOT to Do in Your Email or Direct Mail Appeals [...]

By: Michael J. Rosen, CFRE

Michael J. Rosen, CFRE — Sat, 01 Sep 2012 05:11:35 +0000

Catherine, thank you for your kind words. With my decades of work as a nonprofit professional, I can’t say that I’m surprised by my recent experience. However, I am still a bit amazed by it. By the way, while I did let the person responsible for the email know about my blog post, the individual never contacted me. So, I’m not sure my post was ever read by this individual. Oh well, at least others have benefitted. I appreciate your willingness to share the post with your friend.

By: GrandmaCharityChallenge

GrandmaCharityChallenge — Sat, 01 Sep 2012 02:44:15 +0000

Reblogged this on grandmacharitychallenge and commented: Michael Rosen has hit the mark with his critique of this email appeal. Grandma of Grandmacharitychallenge admires his comments so shares them with you.

By: GrandmaCharityChallenge

GrandmaCharityChallenge — Sat, 01 Sep 2012 02:37:46 +0000

Great critique, MIchael. It still surprises me when senior professionals forget about donors’ interests and needs in their appeals.

I recently reconnected with a high school friend who is on the board of this org. I’m considering sending your post to him. I think I’ll ask him first if he would be interested in comments on their fundraising appeal. I think he would be.

And I’ll check out Wordle; thanks.

By: Michael J. Rosen, CFRE

Michael J. Rosen, CFRE — Thu, 30 Aug 2012 20:02:53 +0000

Jamie, thanks for your feedback and for letting me know that you had a good Wordle experience. Wordle can definitely be a useful and fun tool.

By: Jamie Black

Jamie Black — Thu, 30 Aug 2012 15:48:57 +0000

Thank you! Great article – great discussion. I was pleased that my text made an “appropriate” wordle AND I’m using it as a cool header on my fundraising letter.

By: Michael J. Rosen, CFRE

Michael J. Rosen, CFRE — Wed, 22 Aug 2012 23:39:51 +0000

Muffie, thank you for sharing your thoughts and the kind feedback.

By: Michael J. Rosen, CFRE

Michael J. Rosen, CFRE — Wed, 22 Aug 2012 23:36:53 +0000

Diana, thank you for your kind words. I’m honored that you wish to share the piece with your colleagues at the upcoming NCCCF/CASE conference. You have my permission to share the material at the conference in whatever way you feel will be of greatest value. Please just be sure to provide attribution:

Michael J. Rosen, CFRE
President, ML Innovations
Author, Donor-Centered Planned Gift Marketing
Publisher, http://MichaelRosenSays.wordpress.com

For any of my readers interested in learning more about the October 2012 NCCCF/CASE Conference, please visit: http://www.case.org/Conferences_and_Training/CCCA12.html.

By: Michael J. Rosen, CFRE

Michael J. Rosen, CFRE — Wed, 22 Aug 2012 23:29:09 +0000

Richard, thank you for commenting and letting me know you found the post useful. I wish you well with the appeal you’re currently working on.

By: Muffie Signalness

Muffie Signalness — Wed, 22 Aug 2012 21:37:40 +0000

Michael and Mary,

I agree with Mary as I was put off at the very beginning with Mr. and Mrs. Michael J. Rosen. I usually read no further if they miss me but don’t know my name or the proper format for salutations.

Great piece, thanks so much!