I always find January to be a bit of a let-down. By contrast, December is very festive with Chanukah, Christmas, Kwanzaa, Festivus, and New Year’s Eve. But January? January is dark, cold, and filled with post-holiday malaise.
So, I thought I would do something to bring a bit of fun into January.
In honor of the Martin Luther King, Jr. National Day of Service (January 16), publisher John Wiley & Sons and I will be giving away one free copy of my book, Donor-Centered Planned Gift Marketing.
MLK Day recognizes the birth of King while encouraging citizen action. Many in the nonprofit sector have embraced this day to promote volunteerism. Since my book helps nonprofit organizations secure much needed resources, I thought a planned-giving book give-away would be just one small thing I could do at this special time of year.
In a moment, I’ll tell you how you can enter to win. First, I want to say that I think planned giving is a very attractive way for individuals to support favorite charities, especially during challenging economic times.
A few years back, I was trying to explain to my oldest, childless aunt what it is I do for a living. I tried explaining planned giving. Grasping what I was saying, she asked, “Why on Earth would someone give to a charity after they’re dead?” I asked her, “What charities do you support now?” Among the organizations she supports is an animal welfare group. I then asked, “Who’s going to take care of the little puppies and kittens after you’re no longer here to keep writing checks?” Her eyes widened and, in that moment, I think I might have lost my inheritance.
Planned giving allows people to continue to support organizations they are passionate about after they are no longer here to keep writing checks. In addition, planned giving may help donors lower their taxes, pass money and property on to heirs in an efficient way, generate an income, or provide major gifts to organizations without making any sacrifice during their lifetime. All of these benefits of planned giving are magnified during challenging economic times.
For these reasons, among others, I strongly believe that now is a great time to talk with people about gift planning. Today, given economic uncertainty, individuals might be uncomfortable making a significant financial gift out of current cash. However, those same individuals might be perfectly willing to provide some type of deferred contribution or life-income gift.
Only 22 percent of Americans over the age of 30 say they have been approached by a nonprofit organization to consider a planned gift, according to a survey by the Stelter Company. Imagine how much more revenue would be generated if more nonprofit organizations asked more people for a planned gift.
Now, let me tell you how to enter the book give-away.
For your chance to win a free copy of Donor-Centered Planned Gift Marketing, simply comment below.
Tell me whether or not you think this is a good or bad time to talk with prospects about planned giving and, very briefly, why. Everyone who comments will be entered into the drawing on January 23. A sentence or two is all it takes. If you already own a copy of my book (Thank You!) and you win, I’ll be happy to send the copy to your favorite colleague or your favorite nonprofit organization with your compliments.
Donor-Centered Planned Gift Marketing is on the official CFRE International Resource Reading List. For my work on the book, I received the AFP/Skystone Partners Prize for Research in Fundraising and Philanthropy. This is the first time in more than a decade that an author has been presented the AFP/Skystone Prize for a book about planned giving.
H.F. (Gerry) Lenfest, the entrepreneur and philanthropist who is a member of the Bill Gates Giving Pledge, wrote the Foreword to the book and said, “I would like to see nonprofit leaders, fundraisers, and their key board members embrace the essential knowledge this book contains on how to create and improve a most critical component to every organization’s development effort—a donor-centered planned gift marketing program.”
Tanya Howe Johnson, CAE, President and CEO of the Partnership for Philanthropic Planning, wrote, “The number one training topic requested by PPP members is planned gift marketing. Michael Rosen answers that need with a well-organized approach, interesting anecdotes, a reader-friendly writing style, and a wealth of practical information.”
The book provides a fresh step-by-step guide for identifying your nonprofit’s planned giving prospects and inspiring them to give generously.
Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Nonprofit organizations new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.
If you’d like to learn more about the book, check-out reader reviews, and purchase a copy, you can visit The Nonprofit Bookstore (powered by Amazon) or your favorite bookseller.
So, comment below to enter the contest, and check back on January 23 (when I update this post) to see who won. To receive notification about new posts and updates, be sure to subscribe on the far right of this page.
That’s what Michael Rosen says… What do you say?
UPDATE (January 23, 2012):
The winner of the free book contest is Rhonda Huber from Provena Health. I thank everyone who participated in the contest, and I congratulate Rhonda!
I also want to thank Chris Kirchner, Executive Director of the Philadelphia Children’s Alliance, for agreeing to draw the winning entry. PCA is an organization that brings justice and healing to the victims of child sexual abuse, a crime impacting one in four girls and one in six boys.
If you’re interested in purchasing a copy of Donor-Centered Planned Gift Marketing, you will find it at your favorite book retailer or by clicking the link which will take you to The Nonprofit Bookstore (powered by Amazon).